myFICO vs TransUnion:Which is more popular?
In September 2026, TransUnion had more branded searches than myFICO among credit score services worldwide. TransUnion had about 1 million branded searches, while myFICO had 90,500. TransUnion made up 11% of all credit score service searches we track, and myFICO accounted for 1%. When we asked ChatGPT and Google AI Overviews about credit score services, TransUnion appeared in all five answers and myFICO in three. TransUnion was mentioned before myFICO in three out of five answers.
Who do people search for more?
TransUnion, about 11 searches for every 1 for myFICO
Who does AI mention more?
TransUnion, mentioned in every answer we collected
Who does AI recommend more?
TransUnion, named ahead of myFICO in 3 of 5 answers
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Top credit score services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TransUnion appeared in all five answers. myFICO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TransUnion was listed before myFICO in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Experian1st
Credit Karma2nd
Equifax3rd- TransUnion4th
myFICO5th
ClearScore–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Credit Karma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- myFICO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ClearScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit score services
5 answers
Asked ChatGPT
“Which credit score service should I use?”
Asked ChatGPT
“What are the best credit score services?”
Asked ChatGPT
“What's the best credit score service for my credit score?”
Searched Google, AI Overview
“free credit score”
Searched Google, AI Overview
“check credit score”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is myFICO or TransUnion more popular in search?
This chart shows how often people search Google for myFICO and TransUnion by name. Each line represents a brand's share of searches for all six credit score services we track, month by month, from English-language searches worldwide.
Share of searches by month for TransUnion, myFICO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Credit Karma | Experian | Equifax | ClearScore | TransUnion | myFICO |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 31.9% | 14.3% | 9.5% | 11.6% | 0.86% |
| Nov 2025 | 34.6% | 28.3% | 15.5% | 10.3% | 10.3% | 0.93% |
| Dec 2025 | 30.8% | 30.8% | 16.9% | 9.3% | 11.2% | 1% |
| Jan 2026 | 31.9% | 31.9% | 14.3% | 9.5% | 11.6% | 0.86% |
| Feb 2026 | 31.9% | 31.9% | 14.3% | 9.5% | 11.6% | 0.86% |
| Mar 2026 | 35.3% | 28.9% | 15.8% | 8.6% | 10.5% | 0.95% |
| Apr 2026 | 31.8% | 31.8% | 14.2% | 9.5% | 11.6% | 1% |
| May 2026 | 32.5% | 32.5% | 14.5% | 9.7% | 9.7% | 1.1% |
| Jun 2026 | 32.6% | 32.6% | 14.6% | 9.7% | 9.7% | 0.88% |
| Jul 2026 | 32.5% | 32.5% | 14.5% | 9.7% | 9.7% | 1.1% |
| Aug 2026 | 31.8% | 31.8% | 14.2% | 9.5% | 11.6% | 1% |
| Sep 2026 | 30.2% | 30.2% | 16.5% | 11% | 11% | 1% |
How has the myFICO and TransUnion comparison changed over the last 12 months?
3 findings
- TransUnion was ahead of myFICO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, myFICO’s share of searches among credit score services worldwide moved from 0.86% to 1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, TransUnion’s share of searches among credit score services worldwide moved from 11.6% to 11%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for credit score services worldwide in September 2026?
2 changes
In September 2026, ClearScore overtook TransUnion to rank 4th among credit score services worldwide, with 11% of the searches.
In September 2026, TransUnion lost share of searches among credit score services worldwide, from 11.6% to 11%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using myFICO’s and TransUnion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
myFICO
1 branded search term
- myfico
TransUnion
1 branded search term
- transunion
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