Brandwave

How popular isMcCain in search?

In August 2026, there were an estimated 110K branded searches for McCain worldwide which is down 18.5% over the last 11 months. McCain holds 28.9% estimated Share of Search among frozen pizza brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. McCain28.9%
  2. Goodfella's23.8%
  3. DiGiorno15.9%
  4. Dr. Oetker15.9%
  5. Totino's13%
  6. Chicago Town2.6%
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Which frozen pizza brands compete with McCain?

McCain against frozen pizza brands worldwide, by month

Share of Search by month for McCain, Goodfella's, DiGiorno, Dr. Oetker, Totino's, Chicago Town. The figures are in the table below the chart.

View monthly share of search table
MonthMcCainGoodfella'sDiGiornoDr. OetkerTotino'sChicago Town
Oct 202533.8%22.7%15.2%18.5%6.8%3%
Nov 202535%23.5%15.7%15.7%7%3.1%
Dec 202530.7%25.2%16.9%16.9%7.6%2.8%
Jan 202633.3%22.3%18.3%14.9%8.2%3%
Feb 202634.5%23.1%15.4%15.4%8.5%3.1%
Mar 202633.3%27.1%14.9%14.9%6.7%3%
Apr 202631.7%26%14.2%17.4%7.8%2.8%
May 202634.4%28.1%12.6%15.4%6.9%2.5%
Jun 202631.1%25.6%14%17.1%9.4%2.8%
Jul 202630.2%24.8%16.6%16.6%9.1%2.7%
Aug 202628.9%23.8%15.9%15.9%13%2.6%
Sep 2026——————

  1. 1.McCain

    28.9%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Goodfella's

    23.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.DiGiorno

    15.9%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Dr. Oetker

    15.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Totino's

    13%

    Held 5th. 49.5K estimated branded searches, +49.5% vs prior month. Share +3.9 points.

  6. 6.Chicago Town

    2.6%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between McCain and its closest rivals

How has branded search demand for McCain changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for McCain worldwide fell from 135K to 110K.
  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen pizza brands worldwide decreased from 33.8% to 28.9%.
  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen pizza brands worldwide peaked at 35% in November 2025 and was lowest at 28.9% in August 2026.

How did search popularity change for frozen pizza brands worldwide in August 2026?

  1. In August 2026, Totino's gained estimated Share of Search among frozen pizza brands worldwide, from 9.1% to 13%.

  2. In August 2026, McCain lost estimated Share of Search among frozen pizza brands worldwide, from 30.2% to 28.9%.

  3. In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 24.8% to 23.8%.

  4. In August 2026, DiGiorno lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.

  5. In August 2026, Dr. Oetker lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.

  6. Estimated monthly branded searches for Chicago Town worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does McCain compete?

McCain is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fish finger brands3rd of 60.66%Show ranking
Frozen vegetable brands2nd of 68.2%Show ranking
Frozen pizza brands1st of 628.9%Shown above
Frozen meals1st of 669.9%Show ranking

How is McCain measured?

Brandwave collects information about searches that people make online using McCain’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mccain

Do you work for McCain? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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