Brandwave

Frozen pizza brands:Which brands are most popular in search?

In August 2026, McCain was the most searched among frozen pizza brands worldwide, with an estimated 110K branded searches and 28.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. McCain28.9%
  2. Goodfella's23.8%
  3. DiGiorno15.9%
  4. Dr. Oetker15.9%
  5. Totino's13%
  6. Chicago Town2.6%

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Share of SearchLeaderboard

Compare the frozen pizza brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among frozen pizza brands worldwide, by month

Share of Search by month for McCain, Goodfella's, DiGiorno, Dr. Oetker, Totino's, Chicago Town. The figures are in the table below the chart.

View monthly share of search table
MonthMcCainGoodfella'sDiGiornoDr. OetkerTotino'sChicago Town
Oct 202533.8%22.7%15.2%18.5%6.8%3%
Nov 202535%23.5%15.7%15.7%7%3.1%
Dec 202530.7%25.2%16.9%16.9%7.6%2.8%
Jan 202633.3%22.3%18.3%14.9%8.2%3%
Feb 202634.5%23.1%15.4%15.4%8.5%3.1%
Mar 202633.3%27.1%14.9%14.9%6.7%3%
Apr 202631.7%26%14.2%17.4%7.8%2.8%
May 202634.4%28.1%12.6%15.4%6.9%2.5%
Jun 202631.1%25.6%14%17.1%9.4%2.8%
Jul 202630.2%24.8%16.6%16.6%9.1%2.7%
Aug 202628.9%23.8%15.9%15.9%13%2.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.McCain

    28.9%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Goodfella's

    23.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.DiGiorno

    15.9%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Dr. Oetker

    15.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Totino's

    13%

    Held 5th. 49.5K estimated branded searches, +49.5% vs prior month. Share +3.9 points.

  6. 6.Chicago Town

    2.6%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among frozen pizza brands worldwide?

In August 2026, McCain was the most searched among frozen pizza brands worldwide, with an estimated 110K branded searches and 28.9% estimated Share of Search within this set. Goodfella's is in 2nd place, 5.1 percentage points behind at 23.8% Share of Search.

Global frozen pizza brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
McCain33.8% → 28.9%35%Nov 202528.9%Aug 20261st
Goodfella's22.7% → 23.8%28.1%May 202622.3%Jan 20262nd
DiGiorno15.2% → 15.9%18.3%Jan 202612.6%May 20264th → 3rd
Dr. Oetker18.5% → 15.9%18.5%Oct 202514.9%Jan 20263rd → 4th
Totino's6.8% → 13%13%Aug 20266.7%Mar 20265th
Chicago Town3% → 2.6%3.1%Nov 20252.5%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen pizza brands worldwide decreased from 33.8% to 28.9%.
  • Across the 11 months ending August 2026, Goodfella's’ estimated Share of Search among frozen pizza brands worldwide increased from 22.7% to 23.8%.
  • Across the 11 months ending August 2026, DiGiorno’s estimated Share of Search among frozen pizza brands worldwide increased from 15.2% to 15.9%.
  • Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands worldwide decreased from 18.5% to 15.9%.
  • Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide increased from 6.8% to 13%.
  • Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen pizza brands worldwide peaked at 35% in November 2025 and was lowest at 28.9% in August 2026.
  • Across the 11 months ending August 2026, Goodfella's’ estimated Share of Search among frozen pizza brands worldwide peaked at 28.1% in May 2026 and was lowest at 22.3% in January 2026.
  • Across the 11 months ending August 2026, DiGiorno’s estimated Share of Search among frozen pizza brands worldwide peaked at 18.3% in January 2026 and was lowest at 12.6% in May 2026.
  • Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands worldwide peaked at 18.5% in October 2025 and was lowest at 14.9% in January 2026.
  • Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide peaked at 13% in August 2026 and was lowest at 6.7% in March 2026.
  • Across the 11 months ending August 2026, DiGiorno rose from 4th to 3rd among frozen pizza brands worldwide.
  • Across the 11 months ending August 2026, Dr. Oetker fell from 3rd to 4th among frozen pizza brands worldwide.
  • Across the 11 months ending August 2026, Chicago Town held steady: its estimated Share of Search among frozen pizza brands worldwide moved less than 0.5 percentage points.

How did search popularity change for frozen pizza brands worldwide in August 2026?

  1. In August 2026, Totino's gained estimated Share of Search among frozen pizza brands worldwide, from 9.1% to 13%.

  2. In August 2026, McCain lost estimated Share of Search among frozen pizza brands worldwide, from 30.2% to 28.9%.

  3. In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 24.8% to 23.8%.

  4. In August 2026, DiGiorno lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.

  5. In August 2026, Dr. Oetker lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.

  6. Estimated monthly branded searches for Chicago Town worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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