McCain vs Totino's:Which is more popular by branded search?
In August 2026, McCain had more branded searches than Totino's among frozen pizza brands worldwide. McCain was estimated to have 110K branded searches compared to Totino's’ 49.5K, and held a 28.9% Share of Search versus Totino's’ 13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, McCain or Totino's?
Compare the frozen pizza brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCain, Totino's. The figures are in the table below the chart.
View monthly share of search table
| Month | McCain | Goodfella's | DiGiorno | Dr. Oetker | Totino's | Chicago Town |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.7% | 15.2% | 18.5% | 6.8% | 3% |
| Nov 2025 | 35% | 23.5% | 15.7% | 15.7% | 7% | 3.1% |
| Dec 2025 | 30.7% | 25.2% | 16.9% | 16.9% | 7.6% | 2.8% |
| Jan 2026 | 33.3% | 22.3% | 18.3% | 14.9% | 8.2% | 3% |
| Feb 2026 | 34.5% | 23.1% | 15.4% | 15.4% | 8.5% | 3.1% |
| Mar 2026 | 33.3% | 27.1% | 14.9% | 14.9% | 6.7% | 3% |
| Apr 2026 | 31.7% | 26% | 14.2% | 17.4% | 7.8% | 2.8% |
| May 2026 | 34.4% | 28.1% | 12.6% | 15.4% | 6.9% | 2.5% |
| Jun 2026 | 31.1% | 25.6% | 14% | 17.1% | 9.4% | 2.8% |
| Jul 2026 | 30.2% | 24.8% | 16.6% | 16.6% | 9.1% | 2.7% |
| Aug 2026 | 28.9% | 23.8% | 15.9% | 15.9% | 13% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the McCain and Totino's comparison changed over the last 12 months?
3 findings
- McCain was ahead of Totino's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen pizza brands worldwide moved from 33.8% to 28.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide moved from 6.8% to 13%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
How did search popularity change for frozen pizza brands worldwide in August 2026?
2 changes
In August 2026, Totino's gained estimated Share of Search among frozen pizza brands worldwide, from 9.1% to 13%.
In August 2026, McCain lost estimated Share of Search among frozen pizza brands worldwide, from 30.2% to 28.9%.
How each brand is measured
Brandwave collects information about searches that people make online using McCain’s and Totino's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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