How popular isTotino's in search?
In August 2026, there were an estimated 49.5K branded searches for Totino's worldwide which is up 82.7% over the last 11 months. Totino's holds 13% estimated Share of Search among frozen pizza brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- McCain28.9%
- Goodfella's23.8%
DiGiorno15.9%Dr. Oetker15.9%
Totino's13%
Chicago Town2.6%
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Which frozen pizza brands compete with Totino's?
Share of Search by month for McCain, Goodfella's, DiGiorno, Dr. Oetker, Totino's, Chicago Town. The figures are in the table below the chart.
View monthly share of search table
| Month | McCain | Goodfella's | DiGiorno | Dr. Oetker | Totino's | Chicago Town |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.7% | 15.2% | 18.5% | 6.8% | 3% |
| Nov 2025 | 35% | 23.5% | 15.7% | 15.7% | 7% | 3.1% |
| Dec 2025 | 30.7% | 25.2% | 16.9% | 16.9% | 7.6% | 2.8% |
| Jan 2026 | 33.3% | 22.3% | 18.3% | 14.9% | 8.2% | 3% |
| Feb 2026 | 34.5% | 23.1% | 15.4% | 15.4% | 8.5% | 3.1% |
| Mar 2026 | 33.3% | 27.1% | 14.9% | 14.9% | 6.7% | 3% |
| Apr 2026 | 31.7% | 26% | 14.2% | 17.4% | 7.8% | 2.8% |
| May 2026 | 34.4% | 28.1% | 12.6% | 15.4% | 6.9% | 2.5% |
| Jun 2026 | 31.1% | 25.6% | 14% | 17.1% | 9.4% | 2.8% |
| Jul 2026 | 30.2% | 24.8% | 16.6% | 16.6% | 9.1% | 2.7% |
| Aug 2026 | 28.9% | 23.8% | 15.9% | 15.9% | 13% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.9% | 110K | 0% | -1.3 points | |
| 2, held 2nd | 23.8% | 90.5K | 0% | -1.1 points | |
| 3, held 3rd | 15.9% | 60.5K | 0% | -0.7 points | |
| 4, held 4th | 15.9% | 60.5K | 0% | -0.7 points | |
| 5, held 5th | 13% | 49.5K | +49.5% | +3.9 points | |
| 6, held 6th | 2.6% | 9.9K | 0% | -0.1 points |
1.McCain
28.9%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.
23.8%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.
3.
DiGiorno15.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
15.9%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
13%
Held 5th. 49.5K estimated branded searches, +49.5% vs prior month. Share +3.9 points.
2.6%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Totino's and its closest rivals
How has branded search demand for Totino's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Totino's worldwide rose from 27.1K to 49.5K.
- Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide increased from 6.8% to 13%.
- Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide peaked at 13% in August 2026 and was lowest at 6.7% in March 2026.
How did search popularity change for frozen pizza brands worldwide in August 2026?
6 changes
In August 2026, Totino's gained estimated Share of Search among frozen pizza brands worldwide, from 9.1% to 13%.
In August 2026, McCain lost estimated Share of Search among frozen pizza brands worldwide, from 30.2% to 28.9%.
In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 24.8% to 23.8%.
In August 2026, DiGiorno lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.
In August 2026, Dr. Oetker lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.
Estimated monthly branded searches for Chicago Town worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How is Totino's measured?
Brandwave collects information about searches that people make online using Totino's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- totinos pizza
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Is Totino's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.