Chicago Town vs Totino's:Which is searched more?
In August 2026, Totino's had more branded searches than Chicago Town among frozen pizza brands worldwide. Totino's was estimated to have 82.6K branded searches compared to Chicago Town’s 11.8K, and held a 5% Share of Search versus Chicago Town’s 0.71%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicago Town or Totino's?
Compare the frozen pizza brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Totino's, Chicago Town. The figures are in the table below the chart.
View monthly share of search table
| Month | Totino's | Chicago Town |
|---|---|---|
| Oct 2025 | 2.6% | 0.87% |
| Nov 2025 | 2.6% | 0.85% |
| Dec 2025 | 2.3% | 0.6% |
| Jan 2026 | 3.3% | 0.87% |
| Feb 2026 | 3.5% | 0.98% |
| Mar 2026 | 2.6% | 0.84% |
| Apr 2026 | 2.8% | 0.76% |
| May 2026 | 2.7% | 0.74% |
| Jun 2026 | 3.3% | 0.75% |
| Jul 2026 | 3.2% | 0.74% |
| Aug 2026 | 5% | 0.71% |
| Sep 2026 | — | — |
How has the Chicago Town and Totino's comparison changed over the last 12 months?
3 findings
- Totino's was ahead of Chicago Town in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chicago Town’s estimated Share of Search among frozen pizza brands worldwide moved from 0.87% to 0.71%, and its estimated monthly branded searches moved from 15K to 11.8K.
- Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide moved from 2.6% to 5%, and its estimated monthly branded searches moved from 45.2K to 82.6K.
How did search popularity change for frozen pizza brands worldwide in August 2026?
2 changes
In August 2026, Totino's overtook DiGiorno to rank 4th among frozen pizza brands worldwide, at 5%.
Estimated monthly branded searches for Chicago Town worldwide fell 21.3% over 11 measured months, from 15K to 11.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chicago Town’s and Totino's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chicago Town
2 branded search terms
- chicago town
- chicago town pizza
Totino's
3 branded search terms
- totino s
- totinos
- totinos pizza
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