Brandwave

How popular isChicago Town in search?

In August 2026, there were an estimated 11.8K branded searches for Chicago Town worldwide which is down 21.3% over the last 11 months. Chicago Town holds 0.71% estimated Share of Search among frozen pizza brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Goodfella's65.6%
  2. Dr. Oetker18.4%
  3. McCain6.6%
  4. Totino's5%
  5. DiGiorno3.6%
  6. Chicago Town0.71%
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Which frozen pizza brands compete with Chicago Town?

Chicago Town against frozen pizza brands worldwide, by month

Share of Search by month for Goodfella's, Dr. Oetker, McCain, Totino's, DiGiorno, Chicago Town. The figures are in the table below the chart.

View monthly share of search table
MonthGoodfella'sDr. OetkerMcCainTotino'sDiGiornoChicago Town
Oct 202563.4%21.8%7.8%2.6%3.5%0.87%
Nov 202563.9%21.2%7.9%2.6%3.5%0.85%
Dec 202566.6%21.8%5.6%2.3%3.1%0.6%
Jan 202665.1%18.3%8.1%3.3%4.4%0.87%
Feb 202661.7%20.7%9.1%3.5%4.1%0.98%
Mar 202664.3%20.9%7.8%2.6%3.5%0.84%
Apr 202667.6%19%6.8%2.8%3.1%0.76%
May 202666.9%18.5%8.1%2.7%3%0.74%
Jun 202669.3%16.6%7%3.3%3.1%0.75%
Jul 202668.8%16.5%6.9%3.2%3.8%0.74%
Aug 202665.6%18.4%6.6%5%3.6%0.71%
Sep 2026——————
  1. 1.Goodfella's

    65.6%

    Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share -3.2 points.

  2. 2.Dr. Oetker

    18.4%

    Held 2nd. 307K estimated branded searches, +17.2% vs prior month. Share +1.9 points.

  3. 3.McCain

    6.6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. Moved from 5th to 4th. 82.6K estimated branded searches, +61.3% vs prior month. Share +1.7 points.

  5. 5.DiGiorno

    3.6%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. Held 6th. 11.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Chicago Town and its closest rivals

How has branded search demand for Chicago Town changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chicago Town worldwide fell from 15K to 11.8K.
  • Across the 11 months ending August 2026, Chicago Town’s estimated Share of Search among frozen pizza brands worldwide held steady, from 0.87% to 0.71%.

How did search popularity change for frozen pizza brands worldwide in August 2026?

  1. In August 2026, Totino's overtook DiGiorno to rank 4th among frozen pizza brands worldwide, at 5%.

  2. In August 2026, Dr. Oetker gained estimated Share of Search among frozen pizza brands worldwide, from 16.5% to 18.4%.

  3. In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 68.8% to 65.6%.

  4. McCain’s estimated Share of Search among frozen pizza brands worldwide has lost ground for 3 months in a row, from 8.1% to 6.6% in August 2026.

  5. Estimated monthly branded searches for Chicago Town worldwide fell 21.3% over 11 measured months, from 15K to 11.8K in August 2026.

How is Chicago Town measured?

Brandwave collects information about searches that people make online using Chicago Town’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • chicago town
  • chicago town pizza

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How the Brand Demand Index is measured

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