Chicago Town vs DiGiorno:Which is more popular by branded search?
In August 2026, DiGiorno had more branded searches than Chicago Town among frozen pizza brands worldwide. DiGiorno was estimated to have 60.5K branded searches compared to Chicago Town’s 9.9K, and held a 15.9% Share of Search versus Chicago Town’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chicago Town or DiGiorno?
Compare the frozen pizza brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DiGiorno, Chicago Town. The figures are in the table below the chart.
View monthly share of search table
| Month | McCain | Goodfella's | DiGiorno | Dr. Oetker | Totino's | Chicago Town |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.7% | 15.2% | 18.5% | 6.8% | 3% |
| Nov 2025 | 35% | 23.5% | 15.7% | 15.7% | 7% | 3.1% |
| Dec 2025 | 30.7% | 25.2% | 16.9% | 16.9% | 7.6% | 2.8% |
| Jan 2026 | 33.3% | 22.3% | 18.3% | 14.9% | 8.2% | 3% |
| Feb 2026 | 34.5% | 23.1% | 15.4% | 15.4% | 8.5% | 3.1% |
| Mar 2026 | 33.3% | 27.1% | 14.9% | 14.9% | 6.7% | 3% |
| Apr 2026 | 31.7% | 26% | 14.2% | 17.4% | 7.8% | 2.8% |
| May 2026 | 34.4% | 28.1% | 12.6% | 15.4% | 6.9% | 2.5% |
| Jun 2026 | 31.1% | 25.6% | 14% | 17.1% | 9.4% | 2.8% |
| Jul 2026 | 30.2% | 24.8% | 16.6% | 16.6% | 9.1% | 2.7% |
| Aug 2026 | 28.9% | 23.8% | 15.9% | 15.9% | 13% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chicago Town and DiGiorno comparison changed over the last 12 months?
3 findings
- DiGiorno was ahead of Chicago Town in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chicago Town’s estimated Share of Search among frozen pizza brands worldwide moved from 3% to 2.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, DiGiorno’s estimated Share of Search among frozen pizza brands worldwide moved from 15.2% to 15.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for frozen pizza brands worldwide in August 2026?
2 changes
In August 2026, DiGiorno lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.
Estimated monthly branded searches for Chicago Town worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chicago Town’s and DiGiorno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chicago Town
1 branded search term
- chicago town pizza
DiGiorno
1 branded search term
- digiorno pizza
Put your own brand in this comparison
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