Brandwave

How popular isMailbutler?

In September 2026, people searched for Mailbutler by name about 1,600 times worldwide, a 55.6% decrease from 11 months earlier. These searches made up 1% of all global email tracking tool searches, placing Mailbutler sixth out of seven tools. When we asked both ChatGPT and Google AI Overviews about email tracking tools, Mailbutler appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Mailbutler is the sixth most searched of 7 competitors and the fifth most recommended in the AI answers we collected.

  1. MailtrackShare of searches 65.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. GMassShare of searches 14.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MixmaxShare of searches 14.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. StreakShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. MailbutlerShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top email tracking tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mailbutler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mailbutler is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mailtrack1st
  2. HubSpot Sales Hub2nd
  3. Yesware3rd
  4. Mixmax4th
  5. Mailbutler5th
  6. Streak6th
  7. GMass–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailtrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot Sales Hub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixmax2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yesware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mailbutler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Streak1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GMass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email tracking tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Mailbutler compared with other email tracking tools worldwide?

Mailbutler against email tracking tools worldwide, by month

Share of searches by month for Mailtrack, GMass, Mixmax, Streak, Mailbutler. The figures are in the table below the chart.

View monthly share of searches table
MonthMailtrackGMassMixmaxStreakYeswareMailbutlerHubSpot Sales Hub
Nov 202561.4%14.5%14.5%2.3%2.9%1.9%2.4%
Dec 202563.2%13.1%16%2.5%2.6%1.7%0.94%
Jan 202661.8%17.9%12%2.8%2.9%1.9%0.7%
Feb 202667.8%14.9%9.9%2.8%2.4%1.6%0.55%
Mar 202663.7%17.1%11.4%2.7%2.8%1.5%0.82%
Apr 202662.8%18.1%12.2%2.4%2.4%1.6%0.55%
May 202665.6%15.5%12.7%2.5%2.1%1.1%0.5%
Jun 202664.9%13.1%13.1%2.5%2.1%3.9%0.35%
Jul 202664.8%14.2%14.2%2.9%2.3%1.2%0.38%
Aug 202663%13.8%13.8%2.7%2.2%4.1%0.3%
Sep 202665.6%14.4%14.4%2.4%1.9%1%0.25%
Oct 2026———————

  1. 1.Mailtrack

    65.6%

    Held 1st. 101K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.GMass

    14.4%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Mixmax

    14.4%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Streak

    2.4%

    Moved from 5th to 4th. 3.6K estimated branded searches, -16.2% vs prior month. Share -0.3 points.

  5. 5.Yesware

    1.9%

    Moved from 6th to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

  6. 6.Mailbutler

    1%

    Moved from 4th to 6th. 1.6K estimated branded searches, -75.8% vs prior month. Share -3.1 points.

  7. 7.HubSpot Sales Hub

    0.25%

    Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Mailbutler and its closest rivals

Every comparison with Mailbutler

11 comparisons

How has branded search demand for Mailbutler changed worldwide over the last 12 months?

4 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Mailbutler worldwide fell from 3.6K to 1.6K.
  • Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide decreased from 1.9% to 1%.
  • Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide peaked at 4.1% in August 2026 and was lowest at 1% in September 2026.
  • Across the 11 months ending September 2026, Mailbutler rose from 7th to 6th among email tracking tools worldwide.

How did search popularity change for email tracking tools worldwide in September 2026?

6 changes

  1. In September 2026, Mailtrack gained share of searches among email tracking tools worldwide, from 63% to 65.6%.

  2. In September 2026, GMass gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.

  3. In September 2026, Mixmax gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.

  4. In September 2026, Mailbutler lost share of searches among email tracking tools worldwide, from 4.1% to 1%.

  5. In September 2026, Streak rose from 5th to 4th among email tracking tools worldwide.

  6. In September 2026, Yesware rose from 6th to 5th among email tracking tools worldwide.

How are Mailbutler’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mailbutler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mailbutler

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How the Brand Demand Index is measured

Where does Mailbutler compete?

Mailbutler is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Email tracking tools6th of 71%Shown above
AI email assistants4th of 62.7%Show ranking
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