Brandwave

Mailbutler vs Yesware:Which is more popular?

In September 2026, Yesware had more branded searches than Mailbutler among email tracking tools worldwide. Yesware had about 2,900 branded searches, while Mailbutler had 1,600. Yesware made up 1.9% of all email tracking tool searches we track, and Mailbutler accounted for 1%. When we asked ChatGPT and Google AI Overviews about email tracking tools, Mailbutler and Yesware each appeared in two of the five answers. Yesware was mentioned before Mailbutler in two out of three answers that named either.

Among email tracking tools worldwide in September 2026

Who do people search for more?

Yesware, about 81% more searches than Mailbutler

Yesware 2.9K searchesMailbutler 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Mailbutler in 2 of 5Yesware in 2 of 5

Who does AI recommend more?

Yesware, named ahead of Mailbutler in 2 of 3 answers

Yesware first in 2Mailbutler first in 1

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Top email tracking tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mailbutler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yesware was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yesware was listed before Mailbutler in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yesware1st
  2. Mailbutler2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailbutler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yesware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email tracking tools

5 answers

  • Asked ChatGPT

    “What's the best email tracking tool?”

    1. 3Yesware
    2. 5Mailbutler

  • Asked ChatGPT

    “How can I see if someone opened my email in Gmail?”

    1. Asked ChatGPT

      “Which email tracker do salespeople use?”

      1. 2Yesware

    2. Searched Google, AI Overview

      “email tracker”

      1. Searched Google, AI Overview

        “gmail email tracker”

        1. 2Mailbutler

      Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

      Is Mailbutler or Yesware more popular in search?

      This chart shows how often people search Google for Mailbutler and Yesware by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.

      Mailbutler and Yesware among email tracking tools worldwide, by month

      Share of searches by month for Yesware, Mailbutler. The figures are in the table below the chart.

      View monthly share of searches table
      MonthYeswareMailbutler
      Nov 20252.9%1.9%
      Dec 20252.6%1.7%
      Jan 20262.9%1.9%
      Feb 20262.4%1.6%
      Mar 20262.8%1.5%
      Apr 20262.4%1.6%
      May 20262.1%1.1%
      Jun 20262.1%3.9%
      Jul 20262.3%1.2%
      Aug 20262.2%4.1%
      Sep 20261.9%1%
      Oct 2026——

      How has branded search for Mailbutler and Yesware changed worldwide over the last 12 months?

      3 findings
      • The lead changed hands 4 times in the 11 months ending September 2026: Mailbutler took it in June 2026, Yesware took it in July 2026, Mailbutler took it in August 2026, Yesware took it in September 2026.
      • Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide moved from 1.9% to 1%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
      • Across the 11 months ending September 2026, Yesware’s share of searches among email tracking tools worldwide moved from 2.9% to 1.9%, and its estimated monthly branded searches moved from 5.4K to 2.9K.

      How did search popularity change for email tracking tools worldwide in September 2026?

      2 changes

      1. In September 2026, Mailbutler lost share of searches among email tracking tools worldwide, from 4.1% to 1%.

      2. In September 2026, Yesware rose from 6th to 5th among email tracking tools worldwide.

      How are Mailbutler’s and Yesware’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Mailbutler’s and Yesware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Mailbutler

      1 branded search term

      • mailbutler

      Yesware

      1 branded search term

      • yesware

      How the Brand Demand Index is measured

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