Email tracking tools:Which are most popular?

Name: Email tracking tools: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Mailtrack was the most searched email tracking tool worldwide, accounting for 65.6% of all searches among the seven tools we track. When we checked with ChatGPT and Google AI Overviews, Mailtrack was mentioned most often, in four of the five answers. Mailtrack was recommended most often, coming first in all four responses that gave a list.

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Top email tracking tools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Mailtrack was mentioned most often, in four of the five answers. Mailtrack was recommended most often, coming first in all four answers that gave a list. HubSpot Sales Hub was second, and Yesware was third. GMass, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Mailtrack	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
HubSpot Sales Hub	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Mixmax	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Yesware	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Mailbutler	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Streak	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
GMass	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Mailtrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HubSpot Sales Hub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mixmax2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yesware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mailbutler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Streak1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GMass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email tracking tools

5 answers

Asked ChatGPT
“What's the best email tracking tool?”
1. 1Mailtrack
2. 2HubSpot Sales Hub
3. 3Yesware
4. 4Mixmax
5. 5Mailbutler
Asked ChatGPT
“How can I see if someone opened my email in Gmail?”
Asked ChatGPT
“Which email tracker do salespeople use?”
1. 1Mailtrack
2. 2Yesware
3. 3Mixmax
4. 4HubSpot Sales Hub
Searched Google, AI Overview
“email tracker”
1. 1Mailtrack
2. 2Streak
Searched Google, AI Overview
“gmail email tracker”

Not named in any answer:

GMass

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which email tracking tools do people search for most?

This chart shows how often people search Google for each email tracking tool by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.

Share of searches among email tracking tools worldwide, by month

Month	Mailtrack	GMass	Mixmax	Streak	Yesware	Mailbutler	HubSpot Sales Hub
Nov 2025	61.4%	14.5%	14.5%	2.3%	2.9%	1.9%	2.4%
Dec 2025	63.2%	13.1%	16%	2.5%	2.6%	1.7%	0.94%
Jan 2026	61.8%	17.9%	12%	2.8%	2.9%	1.9%	0.7%
Feb 2026	67.8%	14.9%	9.9%	2.8%	2.4%	1.6%	0.55%
Mar 2026	63.7%	17.1%	11.4%	2.7%	2.8%	1.5%	0.82%
Apr 2026	62.8%	18.1%	12.2%	2.4%	2.4%	1.6%	0.55%
May 2026	65.6%	15.5%	12.7%	2.5%	2.1%	1.1%	0.5%
Jun 2026	64.9%	13.1%	13.1%	2.5%	2.1%	3.9%	0.35%
Jul 2026	64.8%	14.2%	14.2%	2.9%	2.3%	1.2%	0.38%
Aug 2026	63%	13.8%	13.8%	2.7%	2.2%	4.1%	0.3%
Sep 2026	65.6%	14.4%	14.4%	2.4%	1.9%	1%	0.25%
Oct 2026	—	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Mailtrack	65.6%	101K	0%	+2.7 points
2, held 2nd	GMass	14.4%	22.2K	0%	+0.6 points
3, held 3rd	Mixmax	14.4%	22.2K	0%	+0.6 points
4, moved from 5th to 4th	Streak	2.4%	3.6K	-16.2%	-0.3 pointsmoved from 5th to 4th
5, moved from 6th to 5th	Yesware	1.9%	2.9K	-19.4%	-0.4 pointsmoved from 6th to 5th
6, moved from 4th to 6th	Mailbutler	1%	1.6K	-75.8%	-3.1 pointsmoved from 4th to 6th
7, held 7th	HubSpot Sales Hub HubSpot	0.25%	390	-18.8%	0 points

1.Mailtrack
65.6%
Held 1st. 101K estimated branded searches, 0% vs prior month. Share +2.7 points.
2.GMass
14.4%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.Mixmax
14.4%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.Streak
2.4%
Moved from 5th to 4th. 3.6K estimated branded searches, -16.2% vs prior month. Share -0.3 points.
5.Yesware
1.9%
Moved from 6th to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.
6.Mailbutler
1%
Moved from 4th to 6th. 1.6K estimated branded searches, -75.8% vs prior month. Share -3.1 points.
7.HubSpot Sales Hub
0.25%
Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Which brand is most popular in search among email tracking tools worldwide?

7 brands

In September 2026, Mailtrack was the most searched among email tracking tools worldwide, with an estimated 101K branded searches, 65.6% of all searches for the seven we track. GMass is in 2nd place, 51.2 percentage points behind at 14.4%.

Global email tracking tools, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Mailtrack	61.4% → 65.6%	67.8%Feb 2026	61.4%Nov 2025	1st
GMass	14.5% → 14.4%	18.1%Apr 2026	13.1%Jun 2026	2nd
Mixmax	14.5% → 14.4%	16%Dec 2025	9.9%Feb 2026	3rd
Streak	2.3% → 2.4%	2.9%Jul 2026	2.3%Nov 2025	6th → 4th
Yesware	2.9% → 1.9%	2.9%Jan 2026	1.9%Sep 2026	4th → 5th
Mailbutler	1.9% → 1%	4.1%Aug 2026	1%Sep 2026	7th → 6th
HubSpot Sales Hub	2.4% → 0.25%	2.4%Nov 2025	0.25%Sep 2026	5th → 7th

Each finding as a sentence

Across the 11 months ending September 2026, Mailtrack’s share of searches among email tracking tools worldwide increased from 61.4% to 65.6%.
Across the 11 months ending September 2026, Yesware’s share of searches among email tracking tools worldwide decreased from 2.9% to 1.9%.
Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide decreased from 1.9% to 1%.
Across the 11 months ending September 2026, HubSpot Sales Hub’s share of searches among email tracking tools worldwide decreased from 2.4% to 0.25%.
Across the 11 months ending September 2026, Mailtrack’s share of searches among email tracking tools worldwide peaked at 67.8% in February 2026 and was lowest at 61.4% in November 2025.
Across the 11 months ending September 2026, GMass’ share of searches among email tracking tools worldwide peaked at 18.1% in April 2026 and was lowest at 13.1% in June 2026.
Across the 11 months ending September 2026, Mixmax’s share of searches among email tracking tools worldwide peaked at 16% in December 2025 and was lowest at 9.9% in February 2026.
Across the 11 months ending September 2026, Yesware’s share of searches among email tracking tools worldwide peaked at 2.9% in January 2026 and was lowest at 1.9% in September 2026.
Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide peaked at 4.1% in August 2026 and was lowest at 1% in September 2026.
Across the 11 months ending September 2026, Streak rose from 6th to 4th among email tracking tools worldwide.
Across the 11 months ending September 2026, Yesware fell from 4th to 5th among email tracking tools worldwide.
Across the 11 months ending September 2026, Mailbutler rose from 7th to 6th among email tracking tools worldwide.
Across the 11 months ending September 2026, HubSpot Sales Hub fell from 5th to 7th among email tracking tools worldwide.
Across the 11 months ending September 2026, GMass and Mixmax held steady: their share of searches among email tracking tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for email tracking tools worldwide in September 2026?

7 changes

In September 2026, Mailtrack gained share of searches among email tracking tools worldwide, from 63% to 65.6%.
In September 2026, GMass gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.
In September 2026, Mixmax gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.
In September 2026, Mailbutler lost share of searches among email tracking tools worldwide, from 4.1% to 1%.
In September 2026, Streak rose from 5th to 4th among email tracking tools worldwide.
In September 2026, Yesware rose from 6th to 5th among email tracking tools worldwide.
Estimated monthly branded searches for HubSpot Sales Hub worldwide fell 91.1% over 11 measured months, from 4.4K to 390 in September 2026.

How are branded searches counted for email tracking tools?

9 search terms

Each brand's share of searches among email tracking tools comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.