GMass vs Mailtrack:Which is more popular?
In September 2026, Mailtrack had more branded searches than GMass among email tracking tools worldwide. Mailtrack had about 101,000 branded searches, while GMass had 22,200. Mailtrack made up 65.6% of all email tracking tool searches we track, and GMass accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about email tracking tools, Mailtrack appeared in four of the five answers and GMass in none.
Who do people search for more?
Mailtrack, about 5 searches for every 1 for GMass
Who does AI mention more?
Mailtrack, mentioned in 4 of 5 answers, GMass in 0
Who does AI recommend more?
Mailtrack, the only one of the two named
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Top email tracking tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mailtrack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GMass did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about email tracking tools
5 answers
Asked ChatGPT
“What's the best email tracking tool?”
Asked ChatGPT
“How can I see if someone opened my email in Gmail?”
Asked ChatGPT
“Which email tracker do salespeople use?”
Searched Google, AI Overview
“email tracker”
Searched Google, AI Overview
“gmail email tracker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is GMass or Mailtrack more popular in search?
This chart shows how often people search Google for GMass and Mailtrack by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Mailtrack, GMass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mailtrack | GMass |
|---|---|---|
| Nov 2025 | 61.4% | 14.5% |
| Dec 2025 | 63.2% | 13.1% |
| Jan 2026 | 61.8% | 17.9% |
| Feb 2026 | 67.8% | 14.9% |
| Mar 2026 | 63.7% | 17.1% |
| Apr 2026 | 62.8% | 18.1% |
| May 2026 | 65.6% | 15.5% |
| Jun 2026 | 64.9% | 13.1% |
| Jul 2026 | 64.8% | 14.2% |
| Aug 2026 | 63% | 13.8% |
| Sep 2026 | 65.6% | 14.4% |
| Oct 2026 | — | — |
How has branded search for GMass and Mailtrack changed worldwide over the last 12 months?
3 findings
- Mailtrack was ahead of GMass in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, GMass’ share of searches among email tracking tools worldwide moved from 14.5% to 14.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending September 2026, Mailtrack’s share of searches among email tracking tools worldwide moved from 61.4% to 65.6%, and its estimated monthly branded searches moved from 115K to 101K.
How did search popularity change for email tracking tools worldwide in September 2026?
2 changes
In September 2026, Mailtrack gained share of searches among email tracking tools worldwide, from 63% to 65.6%.
In September 2026, GMass gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.
How are GMass’ and Mailtrack’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GMass’ and Mailtrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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