Brandwave

GMass vs Mixmax:Which is more popular?

In September 2026, GMass and Mixmax were level in searches among email tracking tools worldwide, with an estimated 22.2K branded searches each, at 14.4% of the total each. When we asked ChatGPT and Google AI Overviews about email tracking tools, Mixmax appeared in two of the five answers and GMass in none.

Among email tracking tools worldwide in September 2026

Who do people search for more?

GMass and Mixmax are searched for about as often as each other.

GMass 22.2K searchesMixmax 22.2K searches

Who does AI mention more?

Mixmax, mentioned in 2 of 5 answers, GMass in 0

Mixmax in 2 of 5GMass in 0 of 5

Who does AI recommend more?

Mixmax, the only one of the two named

Mixmax first in 2GMass never named

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Top email tracking tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mixmax was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GMass did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mixmax1st
  2. GMass–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mixmax2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GMass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email tracking tools

5 answers
  • Asked ChatGPT

    “What's the best email tracking tool?”

    1. 4Mixmax
  • Asked ChatGPT

    “How can I see if someone opened my email in Gmail?”

    1. Asked ChatGPT

      “Which email tracker do salespeople use?”

      1. 3Mixmax
    2. Searched Google, AI Overview

      “email tracker”

      1. Searched Google, AI Overview

        “gmail email tracker”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

        Is GMass or Mixmax more popular in search?

        This chart shows how often people search Google for GMass and Mixmax by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.

        GMass and Mixmax among email tracking tools worldwide, by month

        Share of searches by month for GMass, Mixmax. The figures are in the table below the chart.

        View monthly share of searches table
        MonthGMassMixmax
        Nov 202514.5%14.5%
        Dec 202513.1%16%
        Jan 202617.9%12%
        Feb 202614.9%9.9%
        Mar 202617.1%11.4%
        Apr 202618.1%12.2%
        May 202615.5%12.7%
        Jun 202613.1%13.1%
        Jul 202614.2%14.2%
        Aug 202613.8%13.8%
        Sep 202614.4%14.4%
        Oct 2026——

        How has branded search for GMass and Mixmax changed worldwide over the last 12 months?

        3 findings
        • The lead changed hands once in the 11 months ending September 2026: GMass took it in January 2026.
        • Across the 11 months ending September 2026, GMass’ share of searches among email tracking tools worldwide moved from 14.5% to 14.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
        • Across the 11 months ending September 2026, Mixmax’s share of searches among email tracking tools worldwide moved from 14.5% to 14.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

        How did search popularity change for email tracking tools worldwide in September 2026?

        2 changes
        1. In September 2026, GMass gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.

        2. In September 2026, Mixmax gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.

        How are GMass’ and Mixmax’s branded searches counted?

        2 search terms

        Brandwave collects information about searches that people make online using GMass’ and Mixmax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        GMass

        1 branded search term

        • gmass

        Mixmax

        1 branded search term

        • mixmax

        How the Brand Demand Index is measured

        Creator with pink hair and a pink jacket

        Put your own brand in this comparison

        Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.