Mailbutler vs Mixmax:Which is more popular?
In September 2026, Mixmax had more branded searches than Mailbutler among email tracking tools worldwide. Mixmax had about 22,200 branded searches, while Mailbutler had 1,600. Mixmax made up 14.4% of all email tracking tool searches we track, and Mailbutler accounted for 1%. When we asked ChatGPT and Google AI Overviews about email tracking tools, Mailbutler and Mixmax each appeared in two of the five answers. Mixmax was mentioned before Mailbutler in two out of three answers that named either.
Who do people search for more?
Mixmax, about 14 searches for every 1 for Mailbutler
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Mixmax, named ahead of Mailbutler in 2 of 3 answers
Follow Mailbutler vs Mixmax and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top email tracking tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mailbutler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mixmax was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mixmax was listed before Mailbutler in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Mixmax1st
Mailbutler2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mailbutler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mixmax2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email tracking tools
5 answers
Asked ChatGPT
“What's the best email tracking tool?”
Asked ChatGPT
“How can I see if someone opened my email in Gmail?”
Asked ChatGPT
“Which email tracker do salespeople use?”
Searched Google, AI Overview
“email tracker”
Searched Google, AI Overview
“gmail email tracker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Mailbutler or Mixmax more popular in search?
This chart shows how often people search Google for Mailbutler and Mixmax by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Mixmax, Mailbutler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mixmax | Mailbutler |
|---|---|---|
| Nov 2025 | 14.5% | 1.9% |
| Dec 2025 | 16% | 1.7% |
| Jan 2026 | 12% | 1.9% |
| Feb 2026 | 9.9% | 1.6% |
| Mar 2026 | 11.4% | 1.5% |
| Apr 2026 | 12.2% | 1.6% |
| May 2026 | 12.7% | 1.1% |
| Jun 2026 | 13.1% | 3.9% |
| Jul 2026 | 14.2% | 1.2% |
| Aug 2026 | 13.8% | 4.1% |
| Sep 2026 | 14.4% | 1% |
| Oct 2026 | — | — |
How has branded search for Mailbutler and Mixmax changed worldwide over the last 12 months?
3 findings
- Mixmax was ahead of Mailbutler in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide moved from 1.9% to 1%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
- Across the 11 months ending September 2026, Mixmax’s share of searches among email tracking tools worldwide moved from 14.5% to 14.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for email tracking tools worldwide in September 2026?
2 changes
In September 2026, Mixmax gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%.
In September 2026, Mailbutler lost share of searches among email tracking tools worldwide, from 4.1% to 1%.
How are Mailbutler’s and Mixmax’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mailbutler’s and Mixmax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mailbutler
1 branded search term
- mailbutler
Mixmax
1 branded search term
- mixmax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.