Brandwave

Mailbutler vs Mailtrack:Which is more popular?

In September 2026, Mailtrack had more branded searches than Mailbutler among email tracking tools worldwide. Mailtrack had about 101,000 branded searches, while Mailbutler had 1,600. Mailtrack made up 65.6% of all email tracking tool searches we track, and Mailbutler accounted for 1%. When we asked ChatGPT and Google AI Overviews about email tracking tools, Mailtrack appeared in four of the five answers and Mailbutler in two. Mailtrack was mentioned before Mailbutler in every answer.

Among email tracking tools worldwide in September 2026

Who do people search for more?

Mailtrack, about 63 searches for every 1 for Mailbutler

Mailtrack 101K searchesMailbutler 1.6K searches

Who does AI mention more?

Mailtrack, mentioned in 4 of 5 answers, Mailbutler in 2

Mailtrack in 4 of 5Mailbutler in 2 of 5

Who does AI recommend more?

Mailtrack, named ahead of Mailbutler in every answer

Mailtrack first in 4Mailbutler never first

Follow Mailbutler vs Mailtrack and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top email tracking tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mailtrack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mailbutler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mailtrack was listed before Mailbutler in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mailtrack1st
  2. Mailbutler2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailtrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mailbutler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about email tracking tools

5 answers
  • Asked ChatGPT

    “What's the best email tracking tool?”

    1. 1Mailtrack
    2. 5Mailbutler
  • Asked ChatGPT

    “How can I see if someone opened my email in Gmail?”

    1. Asked ChatGPT

      “Which email tracker do salespeople use?”

      1. 1Mailtrack
    2. Searched Google, AI Overview

      “email tracker”

      1. 1Mailtrack
    3. Searched Google, AI Overview

      “gmail email tracker”

      1. 1Mailtrack
      2. 2Mailbutler

    Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

    Is Mailbutler or Mailtrack more popular in search?

    This chart shows how often people search Google for Mailbutler and Mailtrack by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.

    Mailbutler and Mailtrack among email tracking tools worldwide, by month

    Share of searches by month for Mailtrack, Mailbutler. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMailtrackMailbutler
    Nov 202561.4%1.9%
    Dec 202563.2%1.7%
    Jan 202661.8%1.9%
    Feb 202667.8%1.6%
    Mar 202663.7%1.5%
    Apr 202662.8%1.6%
    May 202665.6%1.1%
    Jun 202664.9%3.9%
    Jul 202664.8%1.2%
    Aug 202663%4.1%
    Sep 202665.6%1%
    Oct 2026——

    How has branded search for Mailbutler and Mailtrack changed worldwide over the last 12 months?

    3 findings
    • Mailtrack was ahead of Mailbutler in every measured month of the 11 months ending September 2026.
    • Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide moved from 1.9% to 1%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
    • Across the 11 months ending September 2026, Mailtrack’s share of searches among email tracking tools worldwide moved from 61.4% to 65.6%, and its estimated monthly branded searches moved from 115K to 101K.

    How did search popularity change for email tracking tools worldwide in September 2026?

    2 changes
    1. In September 2026, Mailtrack gained share of searches among email tracking tools worldwide, from 63% to 65.6%.

    2. In September 2026, Mailbutler lost share of searches among email tracking tools worldwide, from 4.1% to 1%.

    How are Mailbutler’s and Mailtrack’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Mailbutler’s and Mailtrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Mailbutler

    1 branded search term

    • mailbutler

    Mailtrack

    2 branded search terms

    • mailsuite
    • mailtrack

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.