HubSpot Sales Hub vs Mailbutler:Which is more popular?
In September 2026, Mailbutler had more branded searches than HubSpot Sales Hub among email tracking tools worldwide. Mailbutler had about 1,600 branded searches, while HubSpot Sales Hub had 390. Mailbutler made up 1% of all email tracking tool searches we track, and HubSpot Sales Hub accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about email tracking tools, HubSpot Sales Hub appeared in three of the five answers and Mailbutler in two. HubSpot Sales Hub was mentioned before Mailbutler in two out of three answers that named either.
Who do people search for more?
Mailbutler, about 4 searches for every 1 for HubSpot Sales Hub
Who does AI mention more?
HubSpot Sales Hub, mentioned in 3 of 5 answers, Mailbutler in 2
Who does AI recommend more?
HubSpot Sales Hub, named ahead of Mailbutler in 2 of 3 answers
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Top email tracking tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HubSpot Sales Hub was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mailbutler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot Sales Hub was listed before Mailbutler in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot Sales Hub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mailbutler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about email tracking tools
5 answers
Asked ChatGPT
“What's the best email tracking tool?”
Asked ChatGPT
“How can I see if someone opened my email in Gmail?”
Asked ChatGPT
“Which email tracker do salespeople use?”
Searched Google, AI Overview
“email tracker”
Searched Google, AI Overview
“gmail email tracker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is HubSpot Sales Hub or Mailbutler more popular in search?
This chart shows how often people search Google for HubSpot Sales Hub and Mailbutler by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Mailbutler, HubSpot Sales Hub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mailbutler | HubSpot Sales Hub |
|---|---|---|
| Nov 2025 | 1.9% | 2.4% |
| Dec 2025 | 1.7% | 0.94% |
| Jan 2026 | 1.9% | 0.7% |
| Feb 2026 | 1.6% | 0.55% |
| Mar 2026 | 1.5% | 0.82% |
| Apr 2026 | 1.6% | 0.55% |
| May 2026 | 1.1% | 0.5% |
| Jun 2026 | 3.9% | 0.35% |
| Jul 2026 | 1.2% | 0.38% |
| Aug 2026 | 4.1% | 0.3% |
| Sep 2026 | 1% | 0.25% |
| Oct 2026 | — | — |
How has branded search for HubSpot Sales Hub and Mailbutler changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending September 2026: Mailbutler took it in December 2025.
- Across the 11 months ending September 2026, HubSpot Sales Hub’s share of searches among email tracking tools worldwide moved from 2.4% to 0.25%, and its estimated monthly branded searches moved from 4.4K to 390.
- Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide moved from 1.9% to 1%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
How did search popularity change for email tracking tools worldwide in September 2026?
2 changes
In September 2026, Mailbutler lost share of searches among email tracking tools worldwide, from 4.1% to 1%.
Estimated monthly branded searches for HubSpot Sales Hub worldwide fell 91.1% over 11 measured months, from 4.4K to 390 in September 2026.
How are HubSpot Sales Hub’s and Mailbutler’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HubSpot Sales Hub’s and Mailbutler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HubSpot Sales Hub
1 branded search term
- hubspot email tracking
Mailbutler
1 branded search term
- mailbutler
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