Brandwave

Mailbutler vs Streak:Which is more popular?

In September 2026, Streak had more branded searches than Mailbutler among email tracking tools worldwide. Streak had about 3,620 branded searches, while Mailbutler had 1,600. Streak made up 2.4% of all email tracking tool searches we track, and Mailbutler accounted for 1%. When we asked ChatGPT and Google AI Overviews about email tracking tools, Mailbutler appeared in two of the five answers and Streak in one. Mailbutler was mentioned before Streak in two out of three answers that named either.

Among email tracking tools worldwide in September 2026

Who do people search for more?

Streak, about 2 searches for every 1 for Mailbutler

Streak 3.6K searchesMailbutler 1.6K searches

Who does AI mention more?

Mailbutler, mentioned in 2 of 5 answers, Streak in 1

Mailbutler in 2 of 5Streak in 1 of 5

Who does AI recommend more?

Mailbutler, named ahead of Streak in 2 of 3 answers

Mailbutler first in 2Streak first in 1

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Top email tracking tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mailbutler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Streak was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mailbutler was listed before Streak in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mailbutler1st
  2. Streak2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailbutler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Streak1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about email tracking tools

5 answers

  • Asked ChatGPT

    “What's the best email tracking tool?”

    1. 5Mailbutler

  • Asked ChatGPT

    “How can I see if someone opened my email in Gmail?”

    1. Asked ChatGPT

      “Which email tracker do salespeople use?”

      1. Searched Google, AI Overview

        “email tracker”

        1. 2Streak

      2. Searched Google, AI Overview

        “gmail email tracker”

        1. 2Mailbutler

      Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

      Is Mailbutler or Streak more popular in search?

      This chart shows how often people search Google for Mailbutler and Streak by name. Each line represents a brand's share of searches for all seven email tracking tools we track, month by month, from English-language searches worldwide.

      Mailbutler and Streak among email tracking tools worldwide, by month

      Share of searches by month for Streak, Mailbutler. The figures are in the table below the chart.

      View monthly share of searches table
      MonthStreakMailbutler
      Nov 20252.3%1.9%
      Dec 20252.5%1.7%
      Jan 20262.8%1.9%
      Feb 20262.8%1.6%
      Mar 20262.7%1.5%
      Apr 20262.4%1.6%
      May 20262.5%1.1%
      Jun 20262.5%3.9%
      Jul 20262.9%1.2%
      Aug 20262.7%4.1%
      Sep 20262.4%1%
      Oct 2026——

      How has branded search for Mailbutler and Streak changed worldwide over the last 12 months?

      3 findings
      • The lead changed hands 4 times in the 11 months ending September 2026: Mailbutler took it in June 2026, Streak took it in July 2026, Mailbutler took it in August 2026, Streak took it in September 2026.
      • Across the 11 months ending September 2026, Mailbutler’s share of searches among email tracking tools worldwide moved from 1.9% to 1%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
      • Across the 11 months ending September 2026, Streak’s share of searches among email tracking tools worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 4.3K to 3.6K.

      How did search popularity change for email tracking tools worldwide in September 2026?

      2 changes

      1. In September 2026, Mailbutler lost share of searches among email tracking tools worldwide, from 4.1% to 1%.

      2. In September 2026, Streak rose from 5th to 4th among email tracking tools worldwide.

      How are Mailbutler’s and Streak’s branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Mailbutler’s and Streak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Mailbutler

      1 branded search term

      • mailbutler

      Streak

      2 branded search terms

      • streak crm
      • streak email tracking

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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