Mailbutler vs Superhuman:Which is more popular by branded search?
In August 2026, Superhuman had more branded searches than Mailbutler among AI email assistants worldwide. Superhuman was estimated to have 110K branded searches compared to Mailbutler’s 6.6K, and held a 78.9% Share of Search versus Mailbutler’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mailbutler or Superhuman?
Compare the AI tools that help manage and write email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Superhuman, Mailbutler. The figures are in the table below the chart.
View monthly share of search table
| Month | Superhuman | Shortwave | SaneBox | Mailbutler |
|---|---|---|---|---|
| Oct 2025 | 79.2% | 10.6% | 7.1% | 3.1% |
| Nov 2025 | 82.2% | 9% | 6.1% | 2.7% |
| Dec 2025 | 79.7% | 10.7% | 7.1% | 2.6% |
| Jan 2026 | 80.6% | 10.8% | 5.9% | 2.6% |
| Feb 2026 | 80.7% | 10.8% | 5.9% | 2.6% |
| Mar 2026 | 81.9% | 11% | 4.9% | 2.2% |
| Apr 2026 | 78.8% | 12.9% | 5.7% | 2.5% |
| May 2026 | 79.2% | 13% | 5.8% | 2% |
| Jun 2026 | 77.2% | 10.3% | 6.9% | 5.6% |
| Jul 2026 | 80.1% | 13.1% | 4.8% | 2.1% |
| Aug 2026 | 78.9% | 10.6% | 5.8% | 4.7% |
| Sep 2026 | — | — | — | — |
How has the Mailbutler and Superhuman comparison changed over the last 12 months?
3 findings
- Superhuman was ahead of Mailbutler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mailbutler’s estimated Share of Search among AI email assistants worldwide moved from 3.1% to 4.7%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
- Across the 11 months ending August 2026, Superhuman’s estimated Share of Search among AI email assistants worldwide moved from 79.2% to 78.9%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for AI email assistants worldwide in August 2026?
2 changes

In August 2026, Mailbutler gained estimated Share of Search among AI email assistants worldwide, from 2.1% to 4.7%.

In August 2026, Superhuman lost estimated Share of Search among AI email assistants worldwide, from 80.1% to 78.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Mailbutler’s and Superhuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mailbutler
1 branded search term
- mailbutler
Superhuman
1 branded search term
- superhuman

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.