How popular isMagnum in search?

In September 2026, there were an estimated 201K branded searches for Magnum worldwide which is up 48.9% over the last 12 months. Magnum holds 12.2% estimated Share of Search among ice cream brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Magnum and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which ice cream brands compete with Magnum?

Magnum against ice cream brands worldwide, by month

Month	Haagen-Dazs	Connoisseur	Magnum	Tip Top	Ben & Jerry's
Oct 2025	50.6%	26.7%	9.8%	12%	0.88%
Nov 2025	49.4%	26.1%	9.6%	14.3%	0.71%
Dec 2025	49.4%	26.1%	9.6%	14.3%	0.71%
Jan 2026	50.7%	26.8%	9.8%	12%	0.73%
Feb 2026	52%	22.5%	12.3%	12.3%	0.91%
Mar 2026	48.9%	24%	13.1%	13.1%	0.97%
Apr 2026	55.8%	18.3%	15%	10%	0.91%
May 2026	54.6%	20.1%	13.4%	11%	0.81%
Jun 2026	59.1%	16.2%	13.2%	10.8%	0.66%
Jul 2026	61.7%	15.2%	12.4%	10.1%	0.61%
Aug 2026	59.7%	17.9%	12%	9.8%	0.59%
Sep 2026	54.8%	22.4%	12.2%	10%	0.5%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Haagen-Dazs	54.8%	900K	-26.4%	-4.8 points
2, held 2nd	Connoisseur	22.4%	368K	0%	+4.5 points
3, held 3rd	Magnum Unilever	12.2%	201K	-18.3%	+0.2 points
4, held 4th	Tip Top	10%	165K	-17.9%	+0.2 points
5, held 5th	Ben & Jerry's Unilever	0.5%	8.2K	-32.4%	-0.1 points

1.Haagen-Dazs
54.8%
Held 1st. 900K estimated branded searches, -26.4% vs prior month. Share -4.8 points.
2.Connoisseur
22.4%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +4.5 points.
3.Magnum
12.2%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share +0.2 points.
4.Tip Top
10%
Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share +0.2 points.
5.Ben & Jerry's
0.5%
Held 5th. 8.2K estimated branded searches, -32.4% vs prior month. Share -0.1 points.

Compare search popularity between Magnum and its closest rivals

Every comparison with Magnum

4 comparisons

How has branded search demand for Magnum changed worldwide over the last 12 months?

4 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Magnum worldwide rose from 135K to 201K.
Across the 12 months ending September 2026, Magnum’s estimated Share of Search among ice cream brands worldwide increased from 9.8% to 12.2%.
Across the 12 months ending September 2026, Magnum’s estimated Share of Search among ice cream brands worldwide peaked at 15% in April 2026 and was lowest at 9.6% in November 2025.
Across the 12 months ending September 2026, Magnum rose from 4th to 3rd among ice cream brands worldwide.

How did search popularity change for ice cream brands worldwide in September 2026?

4 changes

In September 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 17.9% to 22.4%.
In September 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 59.7% to 54.8%.
Estimated monthly branded searches for Magnum worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026.

How is Magnum measured?

Brandwave collects information about searches that people make online using Magnum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term