How popular isLyre's?
In September 2026, people searched for Lyre's by name about 4,980 times worldwide, a 38.2% decrease from the previous year. These searches made up 3.1% of all global alcohol-free drink brand searches, placing Lyre's sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about alcohol-free drink brands, Lyre's appeared in two of the five answers and was the fourth most recommended of the seven.
Lyre's is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.
Athletic BrewingShare of searches 40.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Free SpiritShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SeedlipShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
GhiaShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Lyre'sShare of searches 3.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lyre's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lyre's is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ghia1st
- Athletic Brewing2nd
St. Agrestis3rd- Lyre's4th
Heineken 0.05th- Seedlip6th
- Free Spirit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy?”
Asked ChatGPT
“What are the best alcohol-free drink brands?”
Asked ChatGPT
“What's the best alcohol-free drink brand for social drinking?”
Searched Google, AI Overview
“non alcoholic beer brands”
Searched Google, AI Overview
“alcohol free wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which alcohol-free drink brands compete with Lyre's?
Share of searches by month for Athletic Brewing, Free Spirit, Seedlip, Ghia, Heineken 0.0, Lyre's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Athletic Brewing | Free Spirit | Seedlip | Ghia | Heineken 0.0 | Lyre's | St. Agrestis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 36.3% | 11.8% | 5.2% | 3.2% | 4.8% | 1.1% |
| Nov 2025 | 34.2% | 38.8% | 12.6% | 4.9% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 32% | 35.1% | 16.8% | 6.3% | 3.1% | 5.2% | 1.4% |
| Jan 2026 | 42.7% | 28.7% | 13.9% | 6.3% | 2.6% | 4.7% | 1.1% |
| Feb 2026 | 37.8% | 38% | 12% | 4.2% | 2.8% | 4.1% | 1.2% |
| Mar 2026 | 34.8% | 41.2% | 10.9% | 4.9% | 3% | 4.1% | 1.1% |
| Apr 2026 | 35.6% | 40.7% | 10.6% | 5.7% | 3% | 3.4% | 1% |
| May 2026 | 36.5% | 40.1% | 10.4% | 4.8% | 3.6% | 3.3% | 1.3% |
| Jun 2026 | 39.8% | 35.7% | 11.5% | 4.3% | 3.9% | 3.6% | 1.1% |
| Jul 2026 | 19.1% | 69.7% | 4.5% | 2.4% | 1.9% | 2% | 0.54% |
| Aug 2026 | 37.5% | 41.1% | 8.9% | 4.7% | 3.7% | 3.1% | 1.1% |
| Sep 2026 | 40.6% | 38% | 9.8% | 4.1% | 3.4% | 3.1% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.6% | 64.7K | -4% | +3.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38% | 60.5K | -18.2% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.8% | 15.6K | -2.3% | +0.9 points | |
| 4, held 4th | 4.1% | 6.6K | -22% | -0.6 points | |
| 5, held 5th | 3.4% | 5.4K | -18.2% | -0.3 points | |
| 6, held 6th | 3.1% | 5K | -10.4% | 0 points | |
| 7, held 7th | 1% | 1.6K | -15.8% | -0.1 points |
40.6%
Moved from 2nd to 1st. 64.7K estimated branded searches, -4% vs prior month. Share +3.1 points.
38%
Moved from 1st to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
3.
Seedlip9.8%
Held 3rd. 15.6K estimated branded searches, -2.3% vs prior month. Share +0.9 points.
4.
Ghia4.1%
Held 4th. 6.6K estimated branded searches, -22% vs prior month. Share -0.6 points.
3.4%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.
Lyre's3.1%
Held 6th. 5K estimated branded searches, -10.4% vs prior month. Share 0 points.
1%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
Compare popularity between Lyre's and its closest rivals
Every comparison with Lyre's
10 comparisons
How has branded search demand for Lyre's changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lyre's worldwide fell from 8.1K to 5K.
- Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide decreased from 4.8% to 3.1%.
- Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide peaked at 5.2% in December 2025 and was lowest at 2% in July 2026.
- Across the 12 months ending September 2026, Lyre's fell from 5th to 6th among alcohol-free drink brands worldwide.
How did search popularity change for alcohol-free drink brands worldwide in September 2026?
6 changes
In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.
In September 2026, Seedlip gained share of searches among alcohol-free drink brands worldwide, from 8.9% to 9.8%.
In September 2026, Free Spirit lost share of searches among alcohol-free drink brands worldwide, from 41.1% to 38%.
In September 2026, Ghia lost share of searches among alcohol-free drink brands worldwide, from 4.7% to 4.1%.
Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.
Estimated monthly branded searches for St. Agrestis worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are Lyre's’ branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Lyre's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lyre s
- lyre's spirits
- lyres alcohol
- lyres drink
- lyres drinks
- lyres non alcoholic
- lyres non alcoholic spirit
- lyres spirit
- lyres spirits
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Where does Lyre's compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Alcohol-free drink brands | 6th of 7 | 3.1% | Shown above |
| Non-alcoholic spirit brands | 4th of 7 | 12% | Show ranking |
Is Lyre's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.