Brandwave

How popular isAthletic Brewing?

In September 2026, people searched for Athletic Brewing by name about 64,700 times worldwide, about the same as the previous year. These searches made up 40.6% of all global alcohol-free drink brand searches, placing Athletic Brewing first out of seven brands. When we asked both ChatGPT and Google AI Overviews about alcohol-free drink brands, Athletic Brewing appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Athletic Brewing is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Athletic BrewingShare of searches 40.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Free SpiritShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SeedlipShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. GhiaShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Heineken 0.0Share of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+2 more

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Top alcohol-free drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Athletic Brewing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Athletic Brewing is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ghia1st
  2. Athletic Brewing2nd
  3. St. Agrestis3rd
  4. Lyre's4th
  5. Heineken 0.05th
  6. Seedlip6th
  7. Free Spirit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alcohol-free drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which alcohol-free drink brands compete with Athletic Brewing?

Athletic Brewing against alcohol-free drink brands worldwide, by month

Share of searches by month for Athletic Brewing, Free Spirit, Seedlip, Ghia, Heineken 0.0, Lyre's. The figures are in the table below the chart.

View monthly share of searches table
MonthAthletic BrewingFree SpiritSeedlipGhiaHeineken 0.0Lyre'sSt. Agrestis
Oct 202537.5%36.3%11.8%5.2%3.2%4.8%1.1%
Nov 202534.2%38.8%12.6%4.9%2.8%5.1%1.5%
Dec 202532%35.1%16.8%6.3%3.1%5.2%1.4%
Jan 202642.7%28.7%13.9%6.3%2.6%4.7%1.1%
Feb 202637.8%38%12%4.2%2.8%4.1%1.2%
Mar 202634.8%41.2%10.9%4.9%3%4.1%1.1%
Apr 202635.6%40.7%10.6%5.7%3%3.4%1%
May 202636.5%40.1%10.4%4.8%3.6%3.3%1.3%
Jun 202639.8%35.7%11.5%4.3%3.9%3.6%1.1%
Jul 202619.1%69.7%4.5%2.4%1.9%2%0.54%
Aug 202637.5%41.1%8.9%4.7%3.7%3.1%1.1%
Sep 202640.6%38%9.8%4.1%3.4%3.1%1%

  1. 1.Athletic Brewing

    40.6%

    Moved from 2nd to 1st. 64.7K estimated branded searches, -4% vs prior month. Share +3.1 points.

  2. 2.Free Spirit

    38%

    Moved from 1st to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.Seedlip

    9.8%

    Held 3rd. 15.6K estimated branded searches, -2.3% vs prior month. Share +0.9 points.

  4. 4.Ghia

    4.1%

    Held 4th. 6.6K estimated branded searches, -22% vs prior month. Share -0.6 points.

  5. 5.Heineken 0.0

    3.4%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Lyre's

    3.1%

    Held 6th. 5K estimated branded searches, -10.4% vs prior month. Share 0 points.

  7. 7.St. Agrestis

    1%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Athletic Brewing and its closest rivals

Every comparison with Athletic Brewing

13 comparisons

How has branded search demand for Athletic Brewing changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Athletic Brewing worldwide held steady, from 62.5K to 64.7K.
  • Across the 12 months ending September 2026, Athletic Brewing’s share of searches among alcohol-free drink brands worldwide increased from 37.5% to 40.6%.
  • Across the 12 months ending September 2026, Athletic Brewing’s share of searches among alcohol-free drink brands worldwide peaked at 42.7% in January 2026 and was lowest at 19.1% in July 2026.

How did search popularity change for alcohol-free drink brands worldwide in September 2026?

6 changes

  1. In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.

  2. In September 2026, Seedlip gained share of searches among alcohol-free drink brands worldwide, from 8.9% to 9.8%.

  3. In September 2026, Free Spirit lost share of searches among alcohol-free drink brands worldwide, from 41.1% to 38%.

  4. In September 2026, Ghia lost share of searches among alcohol-free drink brands worldwide, from 4.7% to 4.1%.

  5. Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.

  6. Estimated monthly branded searches for St. Agrestis worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Athletic Brewing’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Athletic Brewing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • athletic beer
  • athletic brewing
  • athletic brewing company

Do you work for Athletic Brewing? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Athletic Brewing compete?

Athletic Brewing is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Alcohol-free drink brands1st of 740.6%Shown above
Non-alcoholic beer brands1st of 844.4%Show ranking
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