Athletic Brewing vs Heaps Normal:Which is more popular by branded search?
In August 2026, Athletic Brewing had more branded searches than Heaps Normal among non-alcoholic beer brands worldwide. Athletic Brewing was estimated to have 75.5K branded searches compared to Heaps Normal’s 8.3K, and held a 36.7% Share of Search versus Heaps Normal’s 4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Athletic Brewing or Heaps Normal?
Compare specialist alcohol-free and low-alcohol beer brands through worldwide branded search demand. Product alcohol content varies by product and market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Athletic Brewing, Heaps Normal. The figures are in the table below the chart.
View monthly share of search table
| Month | BERO | Athletic Brewing | Lucky Saint | Best Day Brewing | Go Brewing | Heaps Normal | Partake Brewing | Bravus |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 51.6% | 14.2% | 5.7% | 7.6% | 7.1% | 3.2% | 1% |
| Nov 2025 | 10.3% | 48.3% | 15.2% | 6.1% | 6.7% | 9.4% | 2.8% | 1% |
| Dec 2025 | 10.2% | 48.2% | 16.2% | 5.8% | 6.5% | 9.4% | 2.7% | 0.89% |
| Jan 2026 | 6.9% | 50.6% | 19.6% | 5.9% | 6.4% | 7% | 3% | 0.66% |
| Feb 2026 | 6.9% | 52.1% | 15.4% | 7.2% | 6.6% | 7.9% | 3% | 0.87% |
| Mar 2026 | 9.8% | 51.7% | 15.6% | 5.8% | 6.4% | 7.1% | 2.7% | 0.87% |
| Apr 2026 | 8.3% | 51.2% | 18.3% | 5.6% | 6.1% | 6.8% | 2.9% | 0.88% |
| May 2026 | 10.8% | 50.8% | 18.2% | 5.3% | 5.6% | 5.6% | 2.9% | 0.72% |
| Jun 2026 | 39.9% | 35.5% | 10.4% | 4.5% | 4% | 3.2% | 2% | 0.44% |
| Jul 2026 | 32.3% | 38.7% | 11.4% | 5.9% | 4.3% | 4.9% | 2.1% | 0.39% |
| Aug 2026 | 37.4% | 36.7% | 10.7% | 4.6% | 4.1% | 4% | 2.1% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Athletic Brewing and Heaps Normal comparison changed over the last 12 months?
3 findings
- Athletic Brewing was ahead of Heaps Normal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Athletic Brewing’s estimated Share of Search among non-alcoholic beer brands worldwide moved from 51.6% to 36.7%, and its estimated monthly branded searches moved from 69.1K to 75.5K.
- Across the 11 months ending August 2026, Heaps Normal’s estimated Share of Search among non-alcoholic beer brands worldwide moved from 7.1% to 4%, and its estimated monthly branded searches moved from 9.5K to 8.3K.
How did search popularity change for non-alcoholic beer brands worldwide in August 2026?
3 changes
In August 2026, BERO overtook Athletic Brewing to take the highest estimated Share of Search among non-alcoholic beer brands worldwide, at 37.4%.
In August 2026, Athletic Brewing lost estimated Share of Search among non-alcoholic beer brands worldwide, from 38.7% to 36.7%.
In August 2026, Heaps Normal lost estimated Share of Search among non-alcoholic beer brands worldwide, from 4.9% to 4%.
How each brand is measured
Brandwave collects information about searches that people make online using Athletic Brewing’s and Heaps Normal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Athletic Brewing
4 branded search terms
- athletic beer
- athletic brewing
- athletic brewing company
- athletic non alcoholic beer
Heaps Normal
3 branded search terms
- heaps normal
- heaps normal beer
- heapsnormal
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