How popular isHeaps Normal in search?
In August 2026, there were an estimated 8.3K branded searches for Heaps Normal worldwide which is down 12.6% over the last 11 months. Heaps Normal holds 4% estimated Share of Search among non-alcoholic beer brands worldwide and is ranked 6th of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
BERO37.4%
Athletic Brewing36.7%
Lucky Saint10.7%
Best Day Brewing4.6%
Go Brewing4.1%
Heaps Normal4%
Partake Brewing2.1%
Bravus0.38%
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Which non-alcoholic beer brands compete with Heaps Normal?
Share of Search by month for BERO, Athletic Brewing, Lucky Saint, Best Day Brewing, Go Brewing, Heaps Normal, Partake Brewing. The figures are in the table below the chart.
View monthly share of search table
| Month | BERO | Athletic Brewing | Lucky Saint | Best Day Brewing | Go Brewing | Heaps Normal | Partake Brewing | Bravus |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 51.6% | 14.2% | 5.7% | 7.6% | 7.1% | 3.2% | 1% |
| Nov 2025 | 10.3% | 48.3% | 15.2% | 6.1% | 6.7% | 9.4% | 2.8% | 1% |
| Dec 2025 | 10.2% | 48.2% | 16.2% | 5.8% | 6.5% | 9.4% | 2.7% | 0.89% |
| Jan 2026 | 6.9% | 50.6% | 19.6% | 5.9% | 6.4% | 7% | 3% | 0.66% |
| Feb 2026 | 6.9% | 52.1% | 15.4% | 7.2% | 6.6% | 7.9% | 3% | 0.87% |
| Mar 2026 | 9.8% | 51.7% | 15.6% | 5.8% | 6.4% | 7.1% | 2.7% | 0.87% |
| Apr 2026 | 8.3% | 51.2% | 18.3% | 5.6% | 6.1% | 6.8% | 2.9% | 0.88% |
| May 2026 | 10.8% | 50.8% | 18.2% | 5.3% | 5.6% | 5.6% | 2.9% | 0.72% |
| Jun 2026 | 39.9% | 35.5% | 10.4% | 4.5% | 4% | 3.2% | 2% | 0.44% |
| Jul 2026 | 32.3% | 38.7% | 11.4% | 5.9% | 4.3% | 4.9% | 2.1% | 0.39% |
| Aug 2026 | 37.4% | 36.7% | 10.7% | 4.6% | 4.1% | 4% | 2.1% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.4% | 77K | +22.2% | +5.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.7% | 75.5K | 0% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.7% | 22.1K | 0% | -0.6 points | |
| 4, held 4th | 4.6% | 9.6K | -16.7% | -1.2 points | |
| 5, moved from 6th to 5th | 4.1% | 8.4K | +0.24% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4% | 8.3K | -12.6% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.1% | 4.3K | +3.9% | 0 points | |
| 8, held 8th | 0.38% | 780 | +2.6% | 0 points |
1.
BERO37.4%
moved from 2nd to 1st · 77K estimated branded searches · +22.2% vs prior month · +5.1 points
36.7%
moved from 1st to 2nd · 75.5K estimated branded searches · 0% vs prior month · -2.1 points
10.7%
held 3rd · 22.1K estimated branded searches · 0% vs prior month · -0.6 points
4.6%
held 4th · 9.6K estimated branded searches · -16.7% vs prior month · -1.2 points
4.1%
moved from 6th to 5th · 8.4K estimated branded searches · +0.24% vs prior month · -0.2 points
4%
moved from 5th to 6th · 8.3K estimated branded searches · -12.6% vs prior month · -0.8 points
2.1%
held 7th · 4.3K estimated branded searches · +3.9% vs prior month · 0 points
8.
Bravus0.38%
held 8th · 780 estimated branded searches · +2.6% vs prior month · 0 points
Compare search popularity between Heaps Normal and its closest rivals

Heaps Normal vs Lucky Saint: compare search popularity
Heaps Normal vs Best Day Brewing: compare search popularity
Heaps Normal vs Go Brewing: compare search popularity
Heaps Normal vs Partake Brewing: compare search popularity
Heaps Normal vs Bravus: compare search popularity- Compare Heaps Normal with any brand
How has branded search demand for Heaps Normal changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Heaps Normal worldwide fell from 9.5K to 8.3K.
- Across the 11 months ending August 2026, Heaps Normal’s estimated Share of Search among non-alcoholic beer brands worldwide decreased from 7.1% to 4%.
- Across the 11 months ending August 2026, Heaps Normal’s estimated Share of Search among non-alcoholic beer brands worldwide peaked at 9.4% in November 2025 and was lowest at 3.2% in June 2026.
- Across the 11 months ending August 2026, Heaps Normal fell from 5th to 6th among non-alcoholic beer brands worldwide.
How did search popularity change for non-alcoholic beer brands worldwide in August 2026?
6 changes

In August 2026, BERO overtook Athletic Brewing to take the highest estimated Share of Search among non-alcoholic beer brands worldwide, at 37.4%.

In August 2026, Athletic Brewing lost estimated Share of Search among non-alcoholic beer brands worldwide, from 38.7% to 36.7%.

In August 2026, Best Day Brewing lost estimated Share of Search among non-alcoholic beer brands worldwide, from 5.9% to 4.6%.

In August 2026, Heaps Normal lost estimated Share of Search among non-alcoholic beer brands worldwide, from 4.9% to 4%.

In August 2026, Lucky Saint lost estimated Share of Search among non-alcoholic beer brands worldwide, from 11.4% to 10.7%.

In August 2026, Go Brewing rose from 6th to 5th among non-alcoholic beer brands worldwide.
How is Heaps Normal measured?
Brandwave collects information about searches that people make online using Heaps Normal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- heaps normal
- heaps normal beer
- heapsnormal
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Is Heaps Normal your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.