Athletic Brewing vs Lyre's:Which is more popular?
In September 2026, Athletic Brewing had more branded searches than Lyre's among alcohol-free drink brands worldwide. Athletic Brewing had about 64,700 branded searches, while Lyre's had 4,980. Athletic Brewing made up 40.6% of all alcohol-free drink brand searches we track, and Lyre's accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Athletic Brewing appeared in three of the five answers and Lyre's in two. Athletic Brewing was mentioned before Lyre's in three out of four answers.
Who do people search for more?
Athletic Brewing, about 13 searches for every 1 for Lyre's
Who does AI mention more?
Athletic Brewing, mentioned in 3 of 5 answers, Lyre's in 2
Who does AI recommend more?
Athletic Brewing, named ahead of Lyre's in 3 of 4 answers
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Athletic Brewing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lyre's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Athletic Brewing was listed before Lyre's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ghia1st- Athletic Brewing2nd
St. Agrestis3rd
Lyre's4th
Heineken 0.05th
Seedlip6th
Free Spirit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy?”
Asked ChatGPT
“What are the best alcohol-free drink brands?”
Asked ChatGPT
“What's the best alcohol-free drink brand for social drinking?”
Searched Google, AI Overview
“non alcoholic beer brands”
Searched Google, AI Overview
“alcohol free wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Athletic Brewing or Lyre's more popular in search?
This chart shows how often people search Google for Athletic Brewing and Lyre's by name. Each line represents a brand's share of searches for all seven alcohol-free drink brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Athletic Brewing, Lyre's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Athletic Brewing | Free Spirit | Seedlip | Ghia | Heineken 0.0 | Lyre's | St. Agrestis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 36.3% | 11.8% | 5.2% | 3.2% | 4.8% | 1.1% |
| Nov 2025 | 34.2% | 38.8% | 12.6% | 4.9% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 32% | 35.1% | 16.8% | 6.3% | 3.1% | 5.2% | 1.4% |
| Jan 2026 | 42.7% | 28.7% | 13.9% | 6.3% | 2.6% | 4.7% | 1.1% |
| Feb 2026 | 37.8% | 38% | 12% | 4.2% | 2.8% | 4.1% | 1.2% |
| Mar 2026 | 34.8% | 41.2% | 10.9% | 4.9% | 3% | 4.1% | 1.1% |
| Apr 2026 | 35.6% | 40.7% | 10.6% | 5.7% | 3% | 3.4% | 1% |
| May 2026 | 36.5% | 40.1% | 10.4% | 4.8% | 3.6% | 3.3% | 1.3% |
| Jun 2026 | 39.8% | 35.7% | 11.5% | 4.3% | 3.9% | 3.6% | 1.1% |
| Jul 2026 | 19.1% | 69.7% | 4.5% | 2.4% | 1.9% | 2% | 0.54% |
| Aug 2026 | 37.5% | 41.1% | 8.9% | 4.7% | 3.7% | 3.1% | 1.1% |
| Sep 2026 | 40.6% | 38% | 9.8% | 4.1% | 3.4% | 3.1% | 1% |
How has the Athletic Brewing and Lyre's comparison changed over the last 12 months?
3 findings
- Athletic Brewing was ahead of Lyre's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Athletic Brewing’s share of searches among alcohol-free drink brands worldwide moved from 37.5% to 40.6%, and its estimated monthly branded searches moved from 62.5K to 64.7K.
- Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide moved from 4.8% to 3.1%, and its estimated monthly branded searches moved from 8.1K to 5K.
How did search popularity change for alcohol-free drink brands worldwide in September 2026?
2 changes
In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.
Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Athletic Brewing’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Athletic Brewing
3 branded search terms
- athletic beer
- athletic brewing
- athletic brewing company
Lyre's
9 branded search terms
- lyre s
- lyre's spirits
- lyres alcohol
- lyres drink
- lyres drinks
- lyres non alcoholic
- lyres non alcoholic spirit
- lyres spirit
- lyres spirits
Other head-to-heads among alcohol-free drink brands
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