Athletic Brewing vs Free Spirit:Which is more popular?
In September 2026, Athletic Brewing had more branded searches than Free Spirit among alcohol-free drink brands worldwide. Athletic Brewing had about 64,700 branded searches, while Free Spirit had 60,500. Athletic Brewing made up 40.6% of all alcohol-free drink brand searches we track, and Free Spirit accounted for 38%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Athletic Brewing appeared in three of the five answers and Free Spirit in none.
Who do people search for more?
Athletic Brewing, about 7% more searches than Free Spirit
Who does AI mention more?
Athletic Brewing, mentioned in 3 of 5 answers, Free Spirit in 0
Who does AI recommend more?
Athletic Brewing, the only one of the two named
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Athletic Brewing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Free Spirit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ghia1st- Athletic Brewing2nd
St. Agrestis3rd
Lyre's4th
Heineken 0.05th
Seedlip6th
Free Spirit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy?”
Asked ChatGPT
“What are the best alcohol-free drink brands?”
Asked ChatGPT
“What's the best alcohol-free drink brand for social drinking?”
Searched Google, AI Overview
“non alcoholic beer brands”
Searched Google, AI Overview
“alcohol free wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Athletic Brewing or Free Spirit more popular in search?
This chart shows how often people search Google for Athletic Brewing and Free Spirit by name. Each line represents a brand's share of searches for all seven alcohol-free drink brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Athletic Brewing, Free Spirit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Athletic Brewing | Free Spirit | Seedlip | Ghia | Heineken 0.0 | Lyre's | St. Agrestis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 36.3% | 11.8% | 5.2% | 3.2% | 4.8% | 1.1% |
| Nov 2025 | 34.2% | 38.8% | 12.6% | 4.9% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 32% | 35.1% | 16.8% | 6.3% | 3.1% | 5.2% | 1.4% |
| Jan 2026 | 42.7% | 28.7% | 13.9% | 6.3% | 2.6% | 4.7% | 1.1% |
| Feb 2026 | 37.8% | 38% | 12% | 4.2% | 2.8% | 4.1% | 1.2% |
| Mar 2026 | 34.8% | 41.2% | 10.9% | 4.9% | 3% | 4.1% | 1.1% |
| Apr 2026 | 35.6% | 40.7% | 10.6% | 5.7% | 3% | 3.4% | 1% |
| May 2026 | 36.5% | 40.1% | 10.4% | 4.8% | 3.6% | 3.3% | 1.3% |
| Jun 2026 | 39.8% | 35.7% | 11.5% | 4.3% | 3.9% | 3.6% | 1.1% |
| Jul 2026 | 19.1% | 69.7% | 4.5% | 2.4% | 1.9% | 2% | 0.54% |
| Aug 2026 | 37.5% | 41.1% | 8.9% | 4.7% | 3.7% | 3.1% | 1.1% |
| Sep 2026 | 40.6% | 38% | 9.8% | 4.1% | 3.4% | 3.1% | 1% |
How has the Athletic Brewing and Free Spirit comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Free Spirit took it in November 2025, Athletic Brewing took it in January 2026, Free Spirit took it in February 2026, Athletic Brewing took it in June 2026, Free Spirit took it in July 2026, Athletic Brewing took it in September 2026.
- Across the 12 months ending September 2026, Athletic Brewing’s share of searches among alcohol-free drink brands worldwide moved from 37.5% to 40.6%, and its estimated monthly branded searches moved from 62.5K to 64.7K.
- Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands worldwide moved from 36.3% to 38%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for alcohol-free drink brands worldwide in September 2026?
2 changes
In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.
In September 2026, Free Spirit lost share of searches among alcohol-free drink brands worldwide, from 41.1% to 38%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Athletic Brewing’s and Free Spirit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Athletic Brewing
3 branded search terms
- athletic beer
- athletic brewing
- athletic brewing company
Free Spirit
1 branded search term
- free spirit
Other head-to-heads among alcohol-free drink brands
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