How popular isSeedlip in search?
In September 2026, people searched for Seedlip by name about 15,600 times worldwide, a 20.3% decrease from the previous year. These searches made up 9.8% of all global alcohol-free drink brand searches, placing Seedlip third out of seven brands. These are worldwide searches for English-language branded terms.
Athletic Brewing40.6%
Free Spirit38%
Seedlip9.8%
Ghia4.1%
Heineken 0.03.4%
Lyre's3.1%
St. Agrestis1%
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Which alcohol-free drink brands compete with Seedlip?
Share of searches by month for Athletic Brewing, Free Spirit, Seedlip, Ghia, Heineken 0.0, Lyre's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Athletic Brewing | Free Spirit | Seedlip | Ghia | Heineken 0.0 | Lyre's | St. Agrestis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 36.3% | 11.8% | 5.2% | 3.2% | 4.8% | 1.1% |
| Nov 2025 | 34.2% | 38.8% | 12.6% | 4.9% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 32% | 35.1% | 16.8% | 6.3% | 3.1% | 5.2% | 1.4% |
| Jan 2026 | 42.7% | 28.7% | 13.9% | 6.3% | 2.6% | 4.7% | 1.1% |
| Feb 2026 | 37.8% | 38% | 12% | 4.2% | 2.8% | 4.1% | 1.2% |
| Mar 2026 | 34.8% | 41.2% | 10.9% | 4.9% | 3% | 4.1% | 1.1% |
| Apr 2026 | 35.6% | 40.7% | 10.6% | 5.7% | 3% | 3.4% | 1% |
| May 2026 | 36.5% | 40.1% | 10.4% | 4.8% | 3.6% | 3.3% | 1.3% |
| Jun 2026 | 39.8% | 35.7% | 11.5% | 4.3% | 3.9% | 3.6% | 1.1% |
| Jul 2026 | 19.1% | 69.7% | 4.5% | 2.4% | 1.9% | 2% | 0.54% |
| Aug 2026 | 37.5% | 41.1% | 8.9% | 4.7% | 3.7% | 3.1% | 1.1% |
| Sep 2026 | 40.6% | 38% | 9.8% | 4.1% | 3.4% | 3.1% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.6% | 64.7K | -4% | +3.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38% | 60.5K | -18.2% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.8% | 15.6K | -2.3% | +0.9 points | |
| 4, held 4th | 4.1% | 6.6K | -22% | -0.6 points | |
| 5, held 5th | 3.4% | 5.4K | -18.2% | -0.3 points | |
| 6, held 6th | 3.1% | 5K | -10.4% | 0 points | |
| 7, held 7th | 1% | 1.6K | -15.8% | -0.1 points |
40.6%
Moved from 2nd to 1st. 64.7K estimated branded searches, -4% vs prior month. Share +3.1 points.
38%
Moved from 1st to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
3.
Seedlip9.8%
Held 3rd. 15.6K estimated branded searches, -2.3% vs prior month. Share +0.9 points.
4.
Ghia4.1%
Held 4th. 6.6K estimated branded searches, -22% vs prior month. Share -0.6 points.
3.4%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.
Lyre's3.1%
Held 6th. 5K estimated branded searches, -10.4% vs prior month. Share 0 points.
1%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
Compare search popularity between Seedlip and its closest rivals
Every comparison with Seedlip
10 comparisons
How has branded search demand for Seedlip changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Seedlip worldwide fell from 19.6K to 15.6K.
- Across the 12 months ending September 2026, Seedlip’s share of searches among alcohol-free drink brands worldwide decreased from 11.8% to 9.8%.
- Across the 12 months ending September 2026, Seedlip’s share of searches among alcohol-free drink brands worldwide peaked at 16.8% in December 2025 and was lowest at 4.5% in July 2026.
How did search popularity change for alcohol-free drink brands worldwide in September 2026?
6 changes
In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.
In September 2026, Seedlip gained share of searches among alcohol-free drink brands worldwide, from 8.9% to 9.8%.
In September 2026, Free Spirit lost share of searches among alcohol-free drink brands worldwide, from 41.1% to 38%.
In September 2026, Ghia lost share of searches among alcohol-free drink brands worldwide, from 4.7% to 4.1%.
Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.
Estimated monthly branded searches for St. Agrestis worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are Seedlip’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Seedlip’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- seedlip
- seedlip drinks
- seedlip non alcoholic
- seedlip spirits
Who owns Seedlip?
Seedlip is owned by 
Diageo. Brandwave also tracks 
Baileys, 
Captain Morgan, 
Casamigos, 
Cîroc, 
Don Julio, 
Guinness, 
Johnnie Walker, 
Mezcal Unión, 
Ritual Zero Proof, 
Smirnoff and 
Tanqueray, owned by the same company, worldwide.
Do you work for Seedlip? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Seedlip compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Alcohol-free drink brands | 3rd of 7 | 9.8% | Shown above |
| Non-alcoholic spirit brands | 1st of 7 | 37.5% | Show ranking |
Is Seedlip your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.