Alcohol-free drink brands:Which are most popular?
In September 2026, Athletic Brewing was the most searched alcohol-free drink brand worldwide, accounting for 40.6% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Athletic Brewing and Ghia were mentioned most often, in three of the five answers. Ghia was recommended most often, coming first in three out of four responses that gave a list.
Athletic BrewingShare of searches 40.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Free SpiritShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SeedlipShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
GhiaShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Heineken 0.0Share of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Athletic Brewing and Ghia were mentioned most often, in three of the five answers. Ghia was recommended most often, coming first in three out of four answers that gave a list. Athletic Brewing was second, and St. Agrestis was third. Free Spirit, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ghia1st
- Athletic Brewing2nd
St. Agrestis3rd
Lyre's4th- Heineken 0.05th
- Seedlip6th
- Free Spirit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy?”
Asked ChatGPT
“What are the best alcohol-free drink brands?”
Asked ChatGPT
“What's the best alcohol-free drink brand for social drinking?”
Searched Google, AI Overview
“non alcoholic beer brands”
Searched Google, AI Overview
“alcohol free wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which alcohol-free drink brands do people search for most?
This chart shows how often people search Google for each alcohol-free drink brand by name. Each line represents a brand's share of searches for all seven alcohol-free drink brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Athletic Brewing, Free Spirit, Seedlip, Ghia, Heineken 0.0, Lyre's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Athletic Brewing | Free Spirit | Seedlip | Ghia | Heineken 0.0 | Lyre's | St. Agrestis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 36.3% | 11.8% | 5.2% | 3.2% | 4.8% | 1.1% |
| Nov 2025 | 34.2% | 38.8% | 12.6% | 4.9% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 32% | 35.1% | 16.8% | 6.3% | 3.1% | 5.2% | 1.4% |
| Jan 2026 | 42.7% | 28.7% | 13.9% | 6.3% | 2.6% | 4.7% | 1.1% |
| Feb 2026 | 37.8% | 38% | 12% | 4.2% | 2.8% | 4.1% | 1.2% |
| Mar 2026 | 34.8% | 41.2% | 10.9% | 4.9% | 3% | 4.1% | 1.1% |
| Apr 2026 | 35.6% | 40.7% | 10.6% | 5.7% | 3% | 3.4% | 1% |
| May 2026 | 36.5% | 40.1% | 10.4% | 4.8% | 3.6% | 3.3% | 1.3% |
| Jun 2026 | 39.8% | 35.7% | 11.5% | 4.3% | 3.9% | 3.6% | 1.1% |
| Jul 2026 | 19.1% | 69.7% | 4.5% | 2.4% | 1.9% | 2% | 0.54% |
| Aug 2026 | 37.5% | 41.1% | 8.9% | 4.7% | 3.7% | 3.1% | 1.1% |
| Sep 2026 | 40.6% | 38% | 9.8% | 4.1% | 3.4% | 3.1% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.6% | 64.7K | -4% | +3.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38% | 60.5K | -18.2% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.8% | 15.6K | -2.3% | +0.9 points | |
| 4, held 4th | 4.1% | 6.6K | -22% | -0.6 points | |
| 5, held 5th | 3.4% | 5.4K | -18.2% | -0.3 points | |
| 6, held 6th | 3.1% | 5K | -10.4% | 0 points | |
| 7, held 7th | 1% | 1.6K | -15.8% | -0.1 points |
40.6%
Moved from 2nd to 1st. 64.7K estimated branded searches, -4% vs prior month. Share +3.1 points.
38%
Moved from 1st to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
3.
Seedlip9.8%
Held 3rd. 15.6K estimated branded searches, -2.3% vs prior month. Share +0.9 points.
4.
Ghia4.1%
Held 4th. 6.6K estimated branded searches, -22% vs prior month. Share -0.6 points.
3.4%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.
Lyre's3.1%
Held 6th. 5K estimated branded searches, -10.4% vs prior month. Share 0 points.
1%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
Which brand is most popular in search among alcohol-free drink brands worldwide?
7 brands
In September 2026, Athletic Brewing was the most searched among alcohol-free drink brands worldwide, with an estimated 64.7K branded searches, 40.6% of all searches for the seven we track. Free Spirit is in 2nd place, 2.6 percentage points behind at 38%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Athletic Brewing | 37.5% → 40.6% | 42.7%Jan 2026 | 19.1%Jul 2026 | 1st |
| Free Spirit | 36.3% → 38% | 69.7%Jul 2026 | 28.7%Jan 2026 | 2nd |
| Seedlip | 11.8% → 9.8% | 16.8%Dec 2025 | 4.5%Jul 2026 | 3rd |
| Ghia | 5.2% → 4.1% | 6.3%Jan 2026 | 2.4%Jul 2026 | 4th |
| Heineken 0.0 | 3.2% → 3.4% | 3.9%Jun 2026 | 1.9%Jul 2026 | 6th → 5th |
| Lyre's | 4.8% → 3.1% | 5.2%Dec 2025 | 2%Jul 2026 | 5th → 6th |
| St. Agrestis | 1.1% → 1% | 1.5%Nov 2025 | 0.54%Jul 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Athletic Brewing’s share of searches among alcohol-free drink brands worldwide increased from 37.5% to 40.6%.
- Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands worldwide increased from 36.3% to 38%.
- Across the 12 months ending September 2026, Seedlip’s share of searches among alcohol-free drink brands worldwide decreased from 11.8% to 9.8%.
- Across the 12 months ending September 2026, Ghia’s share of searches among alcohol-free drink brands worldwide decreased from 5.2% to 4.1%.
- Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide decreased from 4.8% to 3.1%.
- Across the 12 months ending September 2026, Athletic Brewing’s share of searches among alcohol-free drink brands worldwide peaked at 42.7% in January 2026 and was lowest at 19.1% in July 2026.
- Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands worldwide peaked at 69.7% in July 2026 and was lowest at 28.7% in January 2026.
- Across the 12 months ending September 2026, Seedlip’s share of searches among alcohol-free drink brands worldwide peaked at 16.8% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 12 months ending September 2026, Ghia’s share of searches among alcohol-free drink brands worldwide peaked at 6.3% in January 2026 and was lowest at 2.4% in July 2026.
- Across the 12 months ending September 2026, Heineken 0.0’s share of searches among alcohol-free drink brands worldwide peaked at 3.9% in June 2026 and was lowest at 1.9% in July 2026.
- Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide peaked at 5.2% in December 2025 and was lowest at 2% in July 2026.
- Across the 12 months ending September 2026, St. Agrestis’ share of searches among alcohol-free drink brands worldwide peaked at 1.5% in November 2025 and was lowest at 0.54% in July 2026.
- Across the 12 months ending September 2026, Heineken 0.0 rose from 6th to 5th among alcohol-free drink brands worldwide.
- Across the 12 months ending September 2026, Lyre's fell from 5th to 6th among alcohol-free drink brands worldwide.
- Across the 12 months ending September 2026, St. Agrestis held steady: its share of searches among alcohol-free drink brands worldwide moved less than 0.5 percentage points.
How did search popularity change for alcohol-free drink brands worldwide in September 2026?
6 changes
In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.
In September 2026, Seedlip gained share of searches among alcohol-free drink brands worldwide, from 8.9% to 9.8%.
In September 2026, Free Spirit lost share of searches among alcohol-free drink brands worldwide, from 41.1% to 38%.
In September 2026, Ghia lost share of searches among alcohol-free drink brands worldwide, from 4.7% to 4.1%.
Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.
Estimated monthly branded searches for St. Agrestis worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Compare popularity between leading brands
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- Seedlip vs Ghia: compare popularity
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