Brandwave

Athletic Brewing vs Ghia:Which is more popular?

In September 2026, Athletic Brewing had more branded searches than Ghia among alcohol-free drink brands worldwide. Athletic Brewing had about 64,700 branded searches, while Ghia had 6,560. Athletic Brewing made up 40.6% of all alcohol-free drink brand searches we track, and Ghia accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Athletic Brewing and Ghia each appeared in three of the five answers. Ghia was mentioned before Athletic Brewing in three out of four answers.

Among alcohol-free drink brands worldwide in September 2026

Who do people search for more?

Athletic Brewing, about 10 searches for every 1 for Ghia

Athletic Brewing 64.7K searchesGhia 6.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Athletic Brewing in 3 of 5Ghia in 3 of 5

Who does AI recommend more?

Ghia, named ahead of Athletic Brewing in 3 of 4 answers

Ghia first in 3Athletic Brewing first in 1

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Top alcohol-free drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Athletic Brewing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ghia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ghia was listed before Athletic Brewing in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ghia1st
  2. Athletic Brewing2nd
  3. St. Agrestis3rd
  4. Lyre's4th
  5. Heineken 0.05th
  6. Seedlip6th
  7. Free Spirit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alcohol-free drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Athletic Brewing or Ghia more popular in search?

This chart shows how often people search Google for Athletic Brewing and Ghia by name. Each line represents a brand's share of searches for all seven alcohol-free drink brands we track, month by month, from English-language searches worldwide.

Athletic Brewing and Ghia among alcohol-free drink brands worldwide, by month

Share of searches by month for Athletic Brewing, Ghia. The figures are in the table below the chart.

View monthly share of searches table
MonthAthletic BrewingFree SpiritSeedlipGhiaHeineken 0.0Lyre'sSt. Agrestis
Oct 202537.5%36.3%11.8%5.2%3.2%4.8%1.1%
Nov 202534.2%38.8%12.6%4.9%2.8%5.1%1.5%
Dec 202532%35.1%16.8%6.3%3.1%5.2%1.4%
Jan 202642.7%28.7%13.9%6.3%2.6%4.7%1.1%
Feb 202637.8%38%12%4.2%2.8%4.1%1.2%
Mar 202634.8%41.2%10.9%4.9%3%4.1%1.1%
Apr 202635.6%40.7%10.6%5.7%3%3.4%1%
May 202636.5%40.1%10.4%4.8%3.6%3.3%1.3%
Jun 202639.8%35.7%11.5%4.3%3.9%3.6%1.1%
Jul 202619.1%69.7%4.5%2.4%1.9%2%0.54%
Aug 202637.5%41.1%8.9%4.7%3.7%3.1%1.1%
Sep 202640.6%38%9.8%4.1%3.4%3.1%1%

How has the Athletic Brewing and Ghia comparison changed over the last 12 months?

3 findings

How did search popularity change for alcohol-free drink brands worldwide in September 2026?

2 changes
  1. In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.

  2. In September 2026, Ghia lost share of searches among alcohol-free drink brands worldwide, from 4.7% to 4.1%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Athletic Brewing’s and Ghia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Athletic Brewing

3 branded search terms

  • athletic beer
  • athletic brewing
  • athletic brewing company

Ghia

3 branded search terms

  • drink ghia
  • ghia aperitif
  • ghia drink

How the Brand Demand Index is measured

Other head-to-heads among alcohol-free drink brands

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