Brandwave

How popular isGhia?

In September 2026, people searched for Ghia by name about 6,560 times worldwide, a 23.6% decrease from the previous year. These searches made up 4.1% of all global alcohol-free drink brand searches, placing Ghia fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about alcohol-free drink brands, Ghia appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Ghia is the fourth most searched of 7 competitors and the most recommended in AI answers.

  1. Athletic BrewingShare of searches 40.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Free SpiritShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SeedlipShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. GhiaShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Heineken 0.0Share of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top alcohol-free drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ghia is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ghia1st
  2. Athletic Brewing2nd
  3. St. Agrestis3rd
  4. Lyre's4th
  5. Heineken 0.05th
  6. Seedlip6th
  7. Free Spirit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alcohol-free drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which alcohol-free drink brands compete with Ghia?

Ghia against alcohol-free drink brands worldwide, by month

Share of searches by month for Athletic Brewing, Free Spirit, Seedlip, Ghia, Heineken 0.0, Lyre's. The figures are in the table below the chart.

View monthly share of searches table
MonthAthletic BrewingFree SpiritSeedlipGhiaHeineken 0.0Lyre'sSt. Agrestis
Oct 202537.5%36.3%11.8%5.2%3.2%4.8%1.1%
Nov 202534.2%38.8%12.6%4.9%2.8%5.1%1.5%
Dec 202532%35.1%16.8%6.3%3.1%5.2%1.4%
Jan 202642.7%28.7%13.9%6.3%2.6%4.7%1.1%
Feb 202637.8%38%12%4.2%2.8%4.1%1.2%
Mar 202634.8%41.2%10.9%4.9%3%4.1%1.1%
Apr 202635.6%40.7%10.6%5.7%3%3.4%1%
May 202636.5%40.1%10.4%4.8%3.6%3.3%1.3%
Jun 202639.8%35.7%11.5%4.3%3.9%3.6%1.1%
Jul 202619.1%69.7%4.5%2.4%1.9%2%0.54%
Aug 202637.5%41.1%8.9%4.7%3.7%3.1%1.1%
Sep 202640.6%38%9.8%4.1%3.4%3.1%1%
  1. Moved from 2nd to 1st. 64.7K estimated branded searches, -4% vs prior month. Share +3.1 points.

  2. Moved from 1st to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.Seedlip

    9.8%

    Held 3rd. 15.6K estimated branded searches, -2.3% vs prior month. Share +0.9 points.

  4. 4.Ghia

    4.1%

    Held 4th. 6.6K estimated branded searches, -22% vs prior month. Share -0.6 points.

  5. Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Lyre's

    3.1%

    Held 6th. 5K estimated branded searches, -10.4% vs prior month. Share 0 points.

  7. Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between Ghia and its closest rivals

Every comparison with Ghia

10 comparisons

How has branded search demand for Ghia changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ghia worldwide fell from 8.6K to 6.6K.
  • Across the 12 months ending September 2026, Ghia’s share of searches among alcohol-free drink brands worldwide decreased from 5.2% to 4.1%.
  • Across the 12 months ending September 2026, Ghia’s share of searches among alcohol-free drink brands worldwide peaked at 6.3% in January 2026 and was lowest at 2.4% in July 2026.

How did search popularity change for alcohol-free drink brands worldwide in September 2026?

6 changes
  1. In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.

  2. In September 2026, Seedlip gained share of searches among alcohol-free drink brands worldwide, from 8.9% to 9.8%.

  3. In September 2026, Free Spirit lost share of searches among alcohol-free drink brands worldwide, from 41.1% to 38%.

  4. In September 2026, Ghia lost share of searches among alcohol-free drink brands worldwide, from 4.7% to 4.1%.

  5. Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.

  6. Estimated monthly branded searches for St. Agrestis worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Ghia’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ghia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • drink ghia
  • ghia aperitif
  • ghia drink

Do you work for Ghia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ghia compete?

Ghia is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Alcohol-free drink brands4th of 74.1%Shown above
Non-alcoholic spirit brands3rd of 715.8%Show ranking
Creator with pink hair and a pink jacket

Is Ghia your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.