Ghia vs Lyre's:Which is more popular?
In September 2026, Ghia had more branded searches than Lyre's among alcohol-free drink brands worldwide. Ghia had about 6,560 branded searches, while Lyre's had 4,980. Ghia made up 4.1% of all alcohol-free drink brand searches we track, and Lyre's accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Ghia appeared in three of the five answers and Lyre's in two. Ghia was mentioned before Lyre's in every answer that named either.
Who do people search for more?
Ghia, about 32% more searches than Lyre's
Who does AI mention more?
Ghia, mentioned in 3 of 5 answers, Lyre's in 2
Who does AI recommend more?
Ghia, named ahead of Lyre's in 3 of 3 answers
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ghia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lyre's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ghia was listed before Lyre's in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ghia1st
Athletic Brewing2nd
St. Agrestis3rd
Lyre's4th
Heineken 0.05th
Seedlip6th
Free Spirit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy?”
Asked ChatGPT
“What are the best alcohol-free drink brands?”
Asked ChatGPT
“What's the best alcohol-free drink brand for social drinking?”
Searched Google, AI Overview
“non alcoholic beer brands”
Searched Google, AI Overview
“alcohol free wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ghia or Lyre's more popular in search?
This chart shows how often people search Google for Ghia and Lyre's by name. Each line represents a brand's share of searches for all seven alcohol-free drink brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ghia, Lyre's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Athletic Brewing | Free Spirit | Seedlip | Ghia | Heineken 0.0 | Lyre's | St. Agrestis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 36.3% | 11.8% | 5.2% | 3.2% | 4.8% | 1.1% |
| Nov 2025 | 34.2% | 38.8% | 12.6% | 4.9% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 32% | 35.1% | 16.8% | 6.3% | 3.1% | 5.2% | 1.4% |
| Jan 2026 | 42.7% | 28.7% | 13.9% | 6.3% | 2.6% | 4.7% | 1.1% |
| Feb 2026 | 37.8% | 38% | 12% | 4.2% | 2.8% | 4.1% | 1.2% |
| Mar 2026 | 34.8% | 41.2% | 10.9% | 4.9% | 3% | 4.1% | 1.1% |
| Apr 2026 | 35.6% | 40.7% | 10.6% | 5.7% | 3% | 3.4% | 1% |
| May 2026 | 36.5% | 40.1% | 10.4% | 4.8% | 3.6% | 3.3% | 1.3% |
| Jun 2026 | 39.8% | 35.7% | 11.5% | 4.3% | 3.9% | 3.6% | 1.1% |
| Jul 2026 | 19.1% | 69.7% | 4.5% | 2.4% | 1.9% | 2% | 0.54% |
| Aug 2026 | 37.5% | 41.1% | 8.9% | 4.7% | 3.7% | 3.1% | 1.1% |
| Sep 2026 | 40.6% | 38% | 9.8% | 4.1% | 3.4% | 3.1% | 1% |
How has the Ghia and Lyre's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Lyre's took it in November 2025, Ghia took it in December 2025.
- Across the 12 months ending September 2026, Ghia’s share of searches among alcohol-free drink brands worldwide moved from 5.2% to 4.1%, and its estimated monthly branded searches moved from 8.6K to 6.6K.
- Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide moved from 4.8% to 3.1%, and its estimated monthly branded searches moved from 8.1K to 5K.
How did search popularity change for alcohol-free drink brands worldwide in September 2026?
2 changes
In September 2026, Ghia lost share of searches among alcohol-free drink brands worldwide, from 4.7% to 4.1%.
Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Ghia’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among alcohol-free drink brands
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