Brandwave

Ghia vs Ritual Zero Proof:Which is more popular?

In September 2026, Ghia had more branded searches than Ritual Zero Proof among non-alcoholic spirit brands worldwide. Ghia had about 6,560 branded searches, while Ritual Zero Proof had 4,940. Ghia made up 15.8% of all non-alcoholic spirit brand searches we track, and Ritual Zero Proof accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about non-alcoholic spirit brands, Ritual Zero Proof appeared in all five answers and Ghia in four. Ritual Zero Proof was mentioned before Ghia in four out of five answers.

Among non-alcoholic spirit brands worldwide in September 2026

Who do people search for more?

Ghia, about 33% more searches than Ritual Zero Proof

Ghia 6.6K searchesRitual Zero Proof 4.9K searches

Who does AI mention more?

Ritual Zero Proof, mentioned in every answer we collected

Ritual Zero Proof in 5 of 5Ghia in 4 of 5

Who does AI recommend more?

Ritual Zero Proof, named ahead of Ghia in 4 of 5 answers

Ritual Zero Proof first in 4Ghia first in 1

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Top non-alcoholic spirit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ritual Zero Proof appeared in all five answers. Ghia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ritual Zero Proof was listed before Ghia in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ritual Zero Proof1st
  2. Seedlip2nd
  3. Lyre's3rd
  4. Ghia4th
  5. Three Spirit–
  6. Pentire–
  7. CleanCo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seedlip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ritual Zero Proof5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lyre's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Three Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pentire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleanCo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about non-alcoholic spirit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ghia or Ritual Zero Proof more popular in search?

This chart shows how often people search Google for Ghia and Ritual Zero Proof by name. Each line represents a brand's share of searches for all seven non-alcoholic spirit brands we track, month by month, from English-language searches worldwide.

Ghia and Ritual Zero Proof among non-alcoholic spirit brands worldwide, by month

Share of searches by month for Ghia, Ritual Zero Proof. The figures are in the table below the chart.

View monthly share of searches table
MonthSeedlipThree SpiritGhiaLyre'sRitual Zero ProofPentireCleanCo
Oct 202534.2%16.8%15%14.1%14.8%4.7%0.38%
Nov 202534.4%16.8%13.5%13.9%14.9%6%0.37%
Dec 202536%14.6%13.5%11.2%18.5%5.9%0.38%
Jan 202633%14.2%15.1%11.3%20.3%5.9%0.35%
Feb 202634.1%15%11.8%11.7%20.9%6.1%0.36%
Mar 202633.5%13.4%15.1%12.5%19.9%5.3%0.34%
Apr 202633.5%11.1%18.1%10.7%20.3%5.9%0.35%
May 202634.7%12.4%15.9%11.2%17.8%7.5%0.51%
Jun 202638.6%13.6%14.4%12%14.2%6.8%0.51%
Jul 202631.6%13.8%17.1%13.9%16.5%6.6%0.4%
Aug 202634.6%14.9%18.2%12.1%13.1%6.6%0.46%
Sep 202637.5%16.5%15.8%12%11.9%5.9%0.43%

How has the Ghia and Ritual Zero Proof comparison changed over the last 12 months?

3 findings

How did search popularity change for non-alcoholic spirit brands worldwide in September 2026?

3 changes
  1. In September 2026, Three Spirit overtook Ghia to rank 2nd among non-alcoholic spirit brands worldwide, with 16.5% of the searches.

  2. In September 2026, Ghia lost share of searches among non-alcoholic spirit brands worldwide, from 18.2% to 15.8%.

  3. In September 2026, Ritual Zero Proof lost share of searches among non-alcoholic spirit brands worldwide, from 13.1% to 11.9%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Ghia’s and Ritual Zero Proof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghia

3 branded search terms

  • drink ghia
  • ghia aperitif
  • ghia drink

Ritual Zero Proof

4 branded search terms

  • ritual non alcoholic
  • ritual spirits
  • ritual zero
  • ritual zero proof

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic spirit brands

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