Free Spirit vs Heineken 0.0:Which is more popular?
In September 2026, Free Spirit had more branded searches than Heineken 0.0 among alcohol-free drink brands worldwide. Free Spirit had about 60,500 branded searches, while Heineken 0.0 had 5,400. Free Spirit made up 38% of all alcohol-free drink brand searches we track, and Heineken 0.0 accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Heineken 0.0 appeared in one of the five answers and Free Spirit in none.
Who do people search for more?
Free Spirit, about 11 searches for every 1 for Heineken 0.0
Who does AI mention more?
Heineken 0.0, mentioned in 1 of 5 answers, Free Spirit in 0
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heineken 0.0 was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Free Spirit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ghia1st
Athletic Brewing2nd
St. Agrestis3rd
Lyre's4th- Heineken 0.05th
Seedlip6th- Free Spirit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy?”
Asked ChatGPT
“What are the best alcohol-free drink brands?”
Asked ChatGPT
“What's the best alcohol-free drink brand for social drinking?”
Searched Google, AI Overview
“non alcoholic beer brands”
Searched Google, AI Overview
“alcohol free wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Free Spirit or Heineken 0.0 more popular in search?
This chart shows how often people search Google for Free Spirit and Heineken 0.0 by name. Each line represents a brand's share of searches for all seven alcohol-free drink brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Free Spirit, Heineken 0.0. The figures are in the table below the chart.
View monthly share of searches table
| Month | Athletic Brewing | Free Spirit | Seedlip | Ghia | Heineken 0.0 | Lyre's | St. Agrestis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 36.3% | 11.8% | 5.2% | 3.2% | 4.8% | 1.1% |
| Nov 2025 | 34.2% | 38.8% | 12.6% | 4.9% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 32% | 35.1% | 16.8% | 6.3% | 3.1% | 5.2% | 1.4% |
| Jan 2026 | 42.7% | 28.7% | 13.9% | 6.3% | 2.6% | 4.7% | 1.1% |
| Feb 2026 | 37.8% | 38% | 12% | 4.2% | 2.8% | 4.1% | 1.2% |
| Mar 2026 | 34.8% | 41.2% | 10.9% | 4.9% | 3% | 4.1% | 1.1% |
| Apr 2026 | 35.6% | 40.7% | 10.6% | 5.7% | 3% | 3.4% | 1% |
| May 2026 | 36.5% | 40.1% | 10.4% | 4.8% | 3.6% | 3.3% | 1.3% |
| Jun 2026 | 39.8% | 35.7% | 11.5% | 4.3% | 3.9% | 3.6% | 1.1% |
| Jul 2026 | 19.1% | 69.7% | 4.5% | 2.4% | 1.9% | 2% | 0.54% |
| Aug 2026 | 37.5% | 41.1% | 8.9% | 4.7% | 3.7% | 3.1% | 1.1% |
| Sep 2026 | 40.6% | 38% | 9.8% | 4.1% | 3.4% | 3.1% | 1% |
How has the Free Spirit and Heineken 0.0 comparison changed over the last 12 months?
3 findings
- Free Spirit was ahead of Heineken 0.0 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands worldwide moved from 36.3% to 38%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Heineken 0.0’s share of searches among alcohol-free drink brands worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for alcohol-free drink brands worldwide in September 2026?
2 changes
In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.
In September 2026, Free Spirit lost share of searches among alcohol-free drink brands worldwide, from 41.1% to 38%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Free Spirit’s and Heineken 0.0’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Free Spirit
1 branded search term
- free spirit
Heineken 0.0
1 branded search term
- heineken 0 0
Other head-to-heads among alcohol-free drink brands
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