How popular isHeineken 0.0?
In September 2026, people searched for Heineken 0.0 by name about 5,400 times worldwide, about the same as the previous year. These searches made up 3.4% of all global alcohol-free drink brand searches, placing Heineken 0.0 fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about alcohol-free drink brands, Heineken 0.0 appeared in one of the five answers and was the fifth most recommended of the seven.
Heineken 0.0 is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.
Athletic BrewingShare of searches 40.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Free SpiritShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SeedlipShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
GhiaShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Heineken 0.0Share of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heineken 0.0 was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Heineken 0.0 is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ghia1st
- Athletic Brewing2nd
St. Agrestis3rd
Lyre's4th- Heineken 0.05th
- Seedlip6th
- Free Spirit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy?”
Asked ChatGPT
“What are the best alcohol-free drink brands?”
Asked ChatGPT
“What's the best alcohol-free drink brand for social drinking?”
Searched Google, AI Overview
“non alcoholic beer brands”
Searched Google, AI Overview
“alcohol free wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which alcohol-free drink brands compete with Heineken 0.0?
Share of searches by month for Athletic Brewing, Free Spirit, Seedlip, Ghia, Heineken 0.0, Lyre's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Athletic Brewing | Free Spirit | Seedlip | Ghia | Heineken 0.0 | Lyre's | St. Agrestis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 36.3% | 11.8% | 5.2% | 3.2% | 4.8% | 1.1% |
| Nov 2025 | 34.2% | 38.8% | 12.6% | 4.9% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 32% | 35.1% | 16.8% | 6.3% | 3.1% | 5.2% | 1.4% |
| Jan 2026 | 42.7% | 28.7% | 13.9% | 6.3% | 2.6% | 4.7% | 1.1% |
| Feb 2026 | 37.8% | 38% | 12% | 4.2% | 2.8% | 4.1% | 1.2% |
| Mar 2026 | 34.8% | 41.2% | 10.9% | 4.9% | 3% | 4.1% | 1.1% |
| Apr 2026 | 35.6% | 40.7% | 10.6% | 5.7% | 3% | 3.4% | 1% |
| May 2026 | 36.5% | 40.1% | 10.4% | 4.8% | 3.6% | 3.3% | 1.3% |
| Jun 2026 | 39.8% | 35.7% | 11.5% | 4.3% | 3.9% | 3.6% | 1.1% |
| Jul 2026 | 19.1% | 69.7% | 4.5% | 2.4% | 1.9% | 2% | 0.54% |
| Aug 2026 | 37.5% | 41.1% | 8.9% | 4.7% | 3.7% | 3.1% | 1.1% |
| Sep 2026 | 40.6% | 38% | 9.8% | 4.1% | 3.4% | 3.1% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.6% | 64.7K | -4% | +3.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38% | 60.5K | -18.2% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.8% | 15.6K | -2.3% | +0.9 points | |
| 4, held 4th | 4.1% | 6.6K | -22% | -0.6 points | |
| 5, held 5th | 3.4% | 5.4K | -18.2% | -0.3 points | |
| 6, held 6th | 3.1% | 5K | -10.4% | 0 points | |
| 7, held 7th | 1% | 1.6K | -15.8% | -0.1 points |
40.6%
Moved from 2nd to 1st. 64.7K estimated branded searches, -4% vs prior month. Share +3.1 points.
38%
Moved from 1st to 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
3.
Seedlip9.8%
Held 3rd. 15.6K estimated branded searches, -2.3% vs prior month. Share +0.9 points.
4.
Ghia4.1%
Held 4th. 6.6K estimated branded searches, -22% vs prior month. Share -0.6 points.
3.4%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.
Lyre's3.1%
Held 6th. 5K estimated branded searches, -10.4% vs prior month. Share 0 points.
1%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
Compare popularity between Heineken 0.0 and its closest rivals
Every comparison with Heineken 0.0
6 comparisons
How has branded search demand for Heineken 0.0 changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Heineken 0.0 worldwide held steady at 5.4K.
- Across the 12 months ending September 2026, Heineken 0.0’s share of searches among alcohol-free drink brands worldwide peaked at 3.9% in June 2026 and was lowest at 1.9% in July 2026.
- Across the 12 months ending September 2026, Heineken 0.0 rose from 6th to 5th among alcohol-free drink brands worldwide.
How did search popularity change for alcohol-free drink brands worldwide in September 2026?
6 changes
In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches.
In September 2026, Seedlip gained share of searches among alcohol-free drink brands worldwide, from 8.9% to 9.8%.
In September 2026, Free Spirit lost share of searches among alcohol-free drink brands worldwide, from 41.1% to 38%.
In September 2026, Ghia lost share of searches among alcohol-free drink brands worldwide, from 4.7% to 4.1%.
Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.
Estimated monthly branded searches for St. Agrestis worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are Heineken 0.0’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Heineken 0.0’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- heineken 0 0
Who owns Heineken 0.0?
Heineken 0.0 is owned by Heineken. Brandwave also tracks Heineken, owned by the same company, worldwide.
Do you work for Heineken 0.0? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Heineken 0.0 your brand?
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