Brandwave

Heineken 0.0 vs St. Agrestis:Which is more popular?

In September 2026, Heineken 0.0 had more branded searches than St. Agrestis among alcohol-free drink brands worldwide. Heineken 0.0 had about 5,400 branded searches, while St. Agrestis had 1,600. Heineken 0.0 made up 3.4% of all alcohol-free drink brand searches we track, and St. Agrestis accounted for 1%. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, St. Agrestis appeared in two of the five answers and Heineken 0.0 in one. St. Agrestis was mentioned before Heineken 0.0 in two out of three answers that named either.

Among alcohol-free drink brands worldwide in September 2026

Who do people search for more?

Heineken 0.0, about 3 searches for every 1 for St. Agrestis

Heineken 0.0 5.4K searchesSt. Agrestis 1.6K searches

Who does AI mention more?

St. Agrestis, mentioned in 2 of 5 answers, Heineken 0.0 in 1

St. Agrestis in 2 of 5Heineken 0.0 in 1 of 5

Who does AI recommend more?

St. Agrestis, named ahead of Heineken 0.0 in 2 of 3 answers

St. Agrestis first in 2Heineken 0.0 first in 1

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Top alcohol-free drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St. Agrestis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Heineken 0.0 was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. St. Agrestis was listed before Heineken 0.0 in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ghia1st
  2. Athletic Brewing2nd
  3. St. Agrestis3rd
  4. Lyre's4th
  5. Heineken 0.05th
  6. Seedlip6th
  7. Free Spirit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about alcohol-free drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Heineken 0.0 or St. Agrestis more popular in search?

This chart shows how often people search Google for Heineken 0.0 and St. Agrestis by name. Each line represents a brand's share of searches for all seven alcohol-free drink brands we track, month by month, from English-language searches worldwide.

Heineken 0.0 and St. Agrestis among alcohol-free drink brands worldwide, by month

Share of searches by month for Heineken 0.0, St. Agrestis. The figures are in the table below the chart.

View monthly share of searches table
MonthAthletic BrewingFree SpiritSeedlipGhiaHeineken 0.0Lyre'sSt. Agrestis
Oct 202537.5%36.3%11.8%5.2%3.2%4.8%1.1%
Nov 202534.2%38.8%12.6%4.9%2.8%5.1%1.5%
Dec 202532%35.1%16.8%6.3%3.1%5.2%1.4%
Jan 202642.7%28.7%13.9%6.3%2.6%4.7%1.1%
Feb 202637.8%38%12%4.2%2.8%4.1%1.2%
Mar 202634.8%41.2%10.9%4.9%3%4.1%1.1%
Apr 202635.6%40.7%10.6%5.7%3%3.4%1%
May 202636.5%40.1%10.4%4.8%3.6%3.3%1.3%
Jun 202639.8%35.7%11.5%4.3%3.9%3.6%1.1%
Jul 202619.1%69.7%4.5%2.4%1.9%2%0.54%
Aug 202637.5%41.1%8.9%4.7%3.7%3.1%1.1%
Sep 202640.6%38%9.8%4.1%3.4%3.1%1%

How has the Heineken 0.0 and St. Agrestis comparison changed over the last 12 months?

3 findings

How did search popularity change for alcohol-free drink brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for St. Agrestis worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Heineken 0.0’s and St. Agrestis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heineken 0.0

1 branded search term

  • heineken 0 0

St. Agrestis

1 branded search term

  • st agrestis

How the Brand Demand Index is measured

Other head-to-heads among alcohol-free drink brands

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