Heineken 0.0 vs Lyre's:Which is more popular?
In September 2026, Heineken 0.0 and Lyre's were level in searches among alcohol-free drink brands worldwide, with an estimated 5.4K versus 5K branded searches, at 3.4% and 3.1% of the total. When we asked ChatGPT and Google AI Overviews about alcohol-free drink brands, Lyre's appeared in two of the five answers and Heineken 0.0 in one. Lyre's was mentioned before Heineken 0.0 in two out of three answers that named either.
Who do people search for more?
Heineken 0.0, about 8% more searches than Lyre's
Who does AI mention more?
Lyre's, mentioned in 2 of 5 answers, Heineken 0.0 in 1
Who does AI recommend more?
Lyre's, named ahead of Heineken 0.0 in 2 of 3 answers
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Top alcohol-free drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lyre's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Heineken 0.0 was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lyre's was listed before Heineken 0.0 in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ghia1st
Athletic Brewing2nd
St. Agrestis3rd- Lyre's4th
- Heineken 0.05th
Seedlip6th
Free Spirit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Athletic Brewing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lyre's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agrestis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seedlip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heineken 0.01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Free Spirit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol-free drink brands
5 answers
Asked ChatGPT
“Which alcohol-free drink brand should I buy?”
Asked ChatGPT
“What are the best alcohol-free drink brands?”
Asked ChatGPT
“What's the best alcohol-free drink brand for social drinking?”
Searched Google, AI Overview
“non alcoholic beer brands”
Searched Google, AI Overview
“alcohol free wine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Heineken 0.0 or Lyre's more popular in search?
This chart shows how often people search Google for Heineken 0.0 and Lyre's by name. Each line represents a brand's share of searches for all seven alcohol-free drink brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Heineken 0.0, Lyre's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Athletic Brewing | Free Spirit | Seedlip | Ghia | Heineken 0.0 | Lyre's | St. Agrestis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 36.3% | 11.8% | 5.2% | 3.2% | 4.8% | 1.1% |
| Nov 2025 | 34.2% | 38.8% | 12.6% | 4.9% | 2.8% | 5.1% | 1.5% |
| Dec 2025 | 32% | 35.1% | 16.8% | 6.3% | 3.1% | 5.2% | 1.4% |
| Jan 2026 | 42.7% | 28.7% | 13.9% | 6.3% | 2.6% | 4.7% | 1.1% |
| Feb 2026 | 37.8% | 38% | 12% | 4.2% | 2.8% | 4.1% | 1.2% |
| Mar 2026 | 34.8% | 41.2% | 10.9% | 4.9% | 3% | 4.1% | 1.1% |
| Apr 2026 | 35.6% | 40.7% | 10.6% | 5.7% | 3% | 3.4% | 1% |
| May 2026 | 36.5% | 40.1% | 10.4% | 4.8% | 3.6% | 3.3% | 1.3% |
| Jun 2026 | 39.8% | 35.7% | 11.5% | 4.3% | 3.9% | 3.6% | 1.1% |
| Jul 2026 | 19.1% | 69.7% | 4.5% | 2.4% | 1.9% | 2% | 0.54% |
| Aug 2026 | 37.5% | 41.1% | 8.9% | 4.7% | 3.7% | 3.1% | 1.1% |
| Sep 2026 | 40.6% | 38% | 9.8% | 4.1% | 3.4% | 3.1% | 1% |
How has the Heineken 0.0 and Lyre's comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Heineken 0.0 took it in May 2026, Lyre's took it in July 2026, Heineken 0.0 took it in August 2026.
- Across the 12 months ending September 2026, Heineken 0.0’s share of searches among alcohol-free drink brands worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide moved from 4.8% to 3.1%, and its estimated monthly branded searches moved from 8.1K to 5K.
How did search popularity change for alcohol-free drink brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Heineken 0.0’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heineken 0.0
1 branded search term
- heineken 0 0
Lyre's
9 branded search terms
- lyre s
- lyre's spirits
- lyres alcohol
- lyres drink
- lyres drinks
- lyres non alcoholic
- lyres non alcoholic spirit
- lyres spirit
- lyres spirits
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