Lyre's vs Ritual Zero Proof:Which is more popular by branded search?
In August 2026, Ritual Zero Proof had more branded searches than Lyre's among non-alcoholic spirit brands worldwide. Ritual Zero Proof was estimated to have 6K branded searches compared to Lyre's’ 4.2K, and held an 18.4% Share of Search versus Lyre's’ 12.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Lyre's or Ritual Zero Proof?
A curated comparison of brands offering non-alcoholic spirits and botanical alternatives, measured through worldwide branded search demand rather than sales or consumption. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ritual Zero Proof, Lyre's. The figures are in the table below the chart.
View monthly share of search table
| Month | Seedlip | Ritual Zero Proof | Lyre's | Pentire | Three Spirit | CleanCo |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 20.9% | 13.6% | 6.7% | 9% | 1.6% |
| Nov 2025 | 47.5% | 20.6% | 13.2% | 8.3% | 8.6% | 1.8% |
| Dec 2025 | 47.8% | 24.6% | 10.7% | 7.8% | 7.3% | 1.8% |
| Jan 2026 | 44.2% | 27.2% | 11% | 7.9% | 8.1% | 1.7% |
| Feb 2026 | 44.1% | 27% | 11% | 7.8% | 8.4% | 1.7% |
| Mar 2026 | 45.1% | 26.7% | 12.4% | 7.2% | 7.1% | 1.5% |
| Apr 2026 | 45.5% | 27.6% | 10.5% | 8% | 6.7% | 1.7% |
| May 2026 | 45.9% | 23.5% | 10.9% | 9.9% | 7.8% | 1.9% |
| Jun 2026 | 50.9% | 18.7% | 11.6% | 8.9% | 7.9% | 2% |
| Jul 2026 | 43.3% | 22.5% | 14.6% | 9% | 8.7% | 2% |
| Aug 2026 | 48.5% | 18.4% | 12.7% | 9.3% | 9.2% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lyre's and Ritual Zero Proof comparison changed over the last 12 months?
3 findings
- Ritual Zero Proof was ahead of Lyre's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among non-alcoholic spirit brands worldwide moved from 13.6% to 12.7%, and its estimated monthly branded searches moved from 5.5K to 4.2K.
- Across the 11 months ending August 2026, Ritual Zero Proof’s estimated Share of Search among non-alcoholic spirit brands worldwide moved from 20.9% to 18.4%, and its estimated monthly branded searches moved from 8.5K to 6K.
How did search popularity change for non-alcoholic spirit brands worldwide in August 2026?
2 changes
In August 2026, Ritual Zero Proof lost estimated Share of Search among non-alcoholic spirit brands worldwide, from 22.5% to 18.4%.
In August 2026, Lyre's lost estimated Share of Search among non-alcoholic spirit brands worldwide, from 14.6% to 12.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Lyre's’ and Ritual Zero Proof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lyre's
5 branded search terms
- lyre's spirits
- lyres drinks
- lyres non alcoholic
- lyres non alcoholic spirits
- lyres spirits
Ritual Zero Proof
4 branded search terms
- ritual non alcoholic
- ritual spirits
- ritual zero
- ritual zero proof
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