CleanCo vs Lyre's:Which is more popular by branded search?
In August 2026, Lyre's had more branded searches than CleanCo among non-alcoholic spirit brands worldwide. Lyre's was estimated to have 4.2K branded searches compared to CleanCo’s 630, and held a 12.7% Share of Search versus CleanCo’s 1.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, CleanCo or Lyre's?
A curated comparison of brands offering non-alcoholic spirits and botanical alternatives, measured through worldwide branded search demand rather than sales or consumption. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lyre's, CleanCo. The figures are in the table below the chart.
View monthly share of search table
| Month | Seedlip | Ritual Zero Proof | Lyre's | Pentire | Three Spirit | CleanCo |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 20.9% | 13.6% | 6.7% | 9% | 1.6% |
| Nov 2025 | 47.5% | 20.6% | 13.2% | 8.3% | 8.6% | 1.8% |
| Dec 2025 | 47.8% | 24.6% | 10.7% | 7.8% | 7.3% | 1.8% |
| Jan 2026 | 44.2% | 27.2% | 11% | 7.9% | 8.1% | 1.7% |
| Feb 2026 | 44.1% | 27% | 11% | 7.8% | 8.4% | 1.7% |
| Mar 2026 | 45.1% | 26.7% | 12.4% | 7.2% | 7.1% | 1.5% |
| Apr 2026 | 45.5% | 27.6% | 10.5% | 8% | 6.7% | 1.7% |
| May 2026 | 45.9% | 23.5% | 10.9% | 9.9% | 7.8% | 1.9% |
| Jun 2026 | 50.9% | 18.7% | 11.6% | 8.9% | 7.9% | 2% |
| Jul 2026 | 43.3% | 22.5% | 14.6% | 9% | 8.7% | 2% |
| Aug 2026 | 48.5% | 18.4% | 12.7% | 9.3% | 9.2% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the CleanCo and Lyre's comparison changed over the last 12 months?
3 findings
- Lyre's was ahead of CleanCo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CleanCo’s estimated Share of Search among non-alcoholic spirit brands worldwide moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 640 to 630.
- Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among non-alcoholic spirit brands worldwide moved from 13.6% to 12.7%, and its estimated monthly branded searches moved from 5.5K to 4.2K.
How did search popularity change for non-alcoholic spirit brands worldwide in August 2026?
1 change
In August 2026, Lyre's lost estimated Share of Search among non-alcoholic spirit brands worldwide, from 14.6% to 12.7%.
How each brand is measured
Brandwave collects information about searches that people make online using CleanCo’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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