Brandwave

How popular isKensington in search?

In September 2026, there were an estimated 451K branded searches for Kensington worldwide which held steady over the last 12 months. Kensington holds 4.8% estimated Share of Search among lead Rope brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange79.4%
  2. Poly7.1%
  3. Kensington4.8%
  4. Carhartt4.8%
  5. Purple2.8%
  6. Blue0.94%
  7. Teal0.09%
  8. Shires0.06%
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Which lead Rope brands compete with Kensington?

Kensington against lead Rope brands worldwide, by month

Share of Search by month for Orange, Poly, Kensington, Carhartt, Purple. The figures are in the table below the chart.

View monthly share of search table
MonthOrangePolyKensingtonCarharttPurpleBlueTealShires
Oct 202581.3%4%4%7.3%2.4%0.96%0.05%0.06%
Nov 202576.7%2.5%3.8%12.5%3.3%1.1%0.05%0.06%
Dec 202577.1%3.1%3.8%12.6%2.3%1.1%0.04%0.05%
Jan 202681.1%4%4%7.3%2.4%1.2%0.06%0.05%
Feb 202681.4%4.9%4%4.9%3.5%1.2%0.09%0.06%
Mar 202684.2%4.1%4.1%2.8%3.6%1%0.07%0.06%
Apr 202681.1%7.3%4.9%2.2%3.5%0.99%0.09%0.06%
May 202680.8%7.2%4.9%1.8%4.2%0.96%0.09%0.06%
Jun 202681.9%7.3%4.9%1.8%2.9%0.97%0.06%0.06%
Jul 202680.5%8.8%4.8%1.8%2.9%1.1%0.06%0.06%
Aug 202680.5%7.2%4.8%2.6%3.5%1.2%0.07%0.06%
Sep 202679.4%7.1%4.8%4.8%2.8%0.94%0.09%0.06%

  1. 1.Orange

    79.4%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Poly

    7.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Kensington

    4.8%

    Held 3rd. 451K estimated branded searches, +0.04% vs prior month. Share -0.1 points.

  4. 4.Carhartt

    4.8%

    Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +2.1 points.

  5. 5.Purple

    2.8%

    Moved from 4th to 5th. 269K estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  6. 6.Blue

    0.94%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Teal

    0.09%

    Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  8. 8.Shires

    0.06%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kensington and its closest rivals

Every comparison with Kensington

How has branded search demand for Kensington changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kensington worldwide held steady at 451K.
  • Across the 12 months ending September 2026, Kensington’s estimated Share of Search among lead Rope brands worldwide increased from 4% to 4.8%.
  • Across the 12 months ending September 2026, Kensington’s estimated Share of Search among lead Rope brands worldwide peaked at 4.9% in June 2026 and was lowest at 3.8% in November 2025.

How did search popularity change for lead Rope brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Purple to rank 4th among lead Rope brands worldwide, with 4.8% estimated Share of Search.

  2. In September 2026, Orange lost estimated Share of Search among lead Rope brands worldwide, from 80.5% to 79.4%.

  3. In September 2026, Purple lost estimated Share of Search among lead Rope brands worldwide, from 3.5% to 2.8%.

  4. Estimated monthly branded searches for Teal worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Poly worldwide rose 49.6% over 12 measured months, from 450K to 673K in September 2026.

  6. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

Where does Kensington compete?

Kensington is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vertical mouse brands4th of 61.5%Show ranking
Lead Rope brands3rd of 84.8%Shown above
Wrist Rest brands4th of 611.3%Show ranking
Cable Lock brands2nd of 614%Show ranking
Docking station brands3rd of 614.4%Show ranking
Horse Blankets brands2nd of 626.9%Show ranking
Footrest brands1st of 687.3%Show ranking

How is Kensington measured?

Brandwave collects information about searches that people make online using Kensington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kensington
  • kensington tech

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How the Brand Demand Index is measured

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