Brandwave

How popular isShires in search?

In September 2026, there were an estimated 5.4K branded searches for Shires worldwide which is down 18.2% over the last 12 months. Shires holds 0.79% estimated Share of Search among equestrian boots worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariat98%
  2. Mountain Horse1.2%
  3. Shires0.79%
  4. Dublin0.05%
  5. Toggi<0.01%
  6. Sherwood<0.01%
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Where does Shires compete?

Shires is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Equestrian boots3rd of 60.79%Shown below
Fly rug brands3rd of 713.7%Show ranking
Horse rugs3rd of 613.8%Show ranking

Which equestrian boots compete with Shires?

Shires against equestrian boots worldwide, by month

Share of Search by month for Ariat, Shires. The figures are in the table below the chart.

View monthly share of search table
MonthAriatMountain HorseShiresDublinToggiSherwood
Oct 202597.2%1.7%0.95%0.09%0.02%<0.01%
Nov 202598.1%1.2%0.65%0.05%0.01%<0.01%
Dec 202598.4%0.97%0.53%0.04%<0.01%<0.01%
Jan 202697.7%1.4%0.78%0.06%0.01%<0.01%
Feb 202697.5%1.4%0.96%0.07%<0.01%<0.01%
Mar 202697.8%1.2%0.96%0.06%<0.01%<0.01%
Apr 202698%1.2%0.79%0.07%<0.01%<0.01%
May 202698.2%0.96%0.79%0.06%<0.01%<0.01%
Jun 202698.4%0.79%0.79%0.05%<0.01%<0.01%
Jul 202697.8%1.2%0.96%0.06%<0.01%<0.01%
Aug 202698.2%0.96%0.79%0.06%<0.01%<0.01%
Sep 202698%1.2%0.79%0.05%<0.01%<0.01%

  1. 1.Ariat

    98%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Mountain Horse

    1.2%

    Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  3. 3.Shires

    0.79%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Dublin

    0.05%

    Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  5. 5.Toggi

    <0.01%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  6. 6.Sherwood

    <0.01%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Shires and its closest rivals

Every comparison with Shires

How has branded search demand for Shires changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shires worldwide fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Shires’ estimated Share of Search among equestrian boots worldwide held steady, from 0.95% to 0.79%.

How did search popularity change for equestrian boots worldwide in September 2026?

  1. Estimated monthly branded searches for Toggi worldwide fell 72.7% over 12 measured months, from 110 to 30 in September 2026.

  2. Estimated monthly branded searches for Sherwood worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  3. Estimated monthly branded searches for Dublin worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

  4. Estimated monthly branded searches for Mountain Horse worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Shires worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How is Shires measured?

Brandwave collects information about searches that people make online using Shires’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shires equestrian

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How the Brand Demand Index is measured

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