How popular isKensington in search?
In September 2026, there were an estimated 57.3K branded searches for Kensington worldwide which is down 8.1% over the last 12 months. Kensington holds 0.02% estimated Share of Search among vertical mouse brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Copilot89.7%
Logitech5.6%
Anker4.7%
Evoluent0.02%
Kensington0.02%- VicTsing<0.01%
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Where does Kensington compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vertical mouse brands | 5th of 6 | 0.02% | Shown below |
| Wrist rest brands | 5th of 6 | 0.03% | Show ranking |
| Docking station brands | 4th of 6 | 0.87% | Show ranking |
| Cable lock brands | 4th of 4 | 7% | Show ranking |
| Footrest brands | 5th of 6 | 2% | Show ranking |
Which vertical mouse brands compete with Kensington?
Share of Search by month for Microsoft Copilot, Logitech, Anker, Kensington. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Copilot | Logitech | Anker | Evoluent | Kensington | VicTsing |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 4.8% | 2.7% | 0.02% | 0.01% | <0.01% |
| Nov 2025 | 92.4% | 4.9% | 2.7% | 0.02% | 0.01% | <0.01% |
| Dec 2025 | 90.9% | 5.8% | 3.3% | 0.02% | 0.01% | <0.01% |
| Jan 2026 | 90.9% | 5.8% | 3.3% | 0.02% | 0.02% | <0.01% |
| Feb 2026 | 92.6% | 4.7% | 2.7% | 0.02% | 0.02% | <0.01% |
| Mar 2026 | 93.2% | 4% | 2.8% | 0.02% | 0.01% | <0.01% |
| Apr 2026 | 93.2% | 4% | 2.8% | 0.01% | 0.01% | <0.01% |
| May 2026 | 93.2% | 4% | 2.8% | 0.01% | 0.01% | <0.01% |
| Jun 2026 | 92.1% | 4.6% | 3.2% | 0.02% | 0.01% | <0.01% |
| Jul 2026 | 91.5% | 4.6% | 3.9% | 0.02% | 0.02% | <0.01% |
| Aug 2026 | 90.3% | 5.7% | 4% | 0.02% | 0.02% | <0.01% |
| Sep 2026 | 89.7% | 5.6% | 4.7% | 0.02% | 0.02% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.7% | 24.2M | +1.2% | -0.6 points | |
| 2, held 2nd | 5.6% | 1.5M | 0% | -0.1 points | |
| 3, held 3rd | 4.7% | 1.3M | +20.1% | +0.7 points | |
| 4, held 4th | 0.02% | 5.5K | 0% | 0 points | |
| 5, held 5th | 0.02% | 4.5K | +3.7% | 0 points | |
| 6, held 6th | <0.01% | 1.3K | 0% | 0 points |
89.7%
Held 1st. 24.2M estimated branded searches, +1.2% vs prior month. Share -0.6 points.
2.
Logitech5.6%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Anker4.7%
Held 3rd. 1.3M estimated branded searches, +20.1% vs prior month. Share +0.7 points.
4.
Evoluent0.02%
Held 4th. 5.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.02%
Held 5th. 4.5K estimated branded searches, +3.7% vs prior month. Share 0 points.
6.VicTsing
<0.01%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kensington and its closest rivals
Every comparison with Kensington
21 comparisons
- ABUS vs Kensington
- Kensington vs Kryptonite
- Kensington vs Master Lock
- Belkin vs Kensington
- Kensington vs UGREEN
- CalDigit vs Kensington
- Kensington vs Plugable
- Anker vs Kensington
- Evoluent vs Kensington
- Kensington vs Logitech
- Kensington vs Microsoft Copilot
- Kensington vs VicTsing
- Corsair vs Kensington
- HyperX vs Kensington
- Kensington vs Keychron
- ComfiLife vs Kensington
- ErgoFoam vs Kensington
- Humanscale vs Kensington
- Kensington vs Mount-It
- Kensington vs StrongTek
- Glorious vs Kensington
How has branded search demand for Kensington changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kensington worldwide fell from 62.3K to 57.3K.
- Across the 12 months ending September 2026, Kensington’s estimated Share of Search among vertical mouse brands worldwide held steady, from 0.01% to 0.02%.
How did search popularity change for vertical mouse brands worldwide in September 2026?
5 changes
In September 2026, Anker gained estimated Share of Search among vertical mouse brands worldwide, from 4% to 4.7%.
In September 2026, Microsoft Copilot lost estimated Share of Search among vertical mouse brands worldwide, from 90.3% to 89.7%.
Estimated monthly branded searches for VicTsing worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
Estimated monthly branded searches for Evoluent worldwide fell 19.1% over 12 measured months, from 6.8K to 5.5K in September 2026.
Estimated monthly branded searches for Logitech worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
How is Kensington measured?
Brandwave collects information about searches that people make online using Kensington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- kensington docking station
- kensington lock
- kensington mouse
- kensington station
- kensington tech
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Is Kensington your brand?
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