Brandwave

How popular isJumbo in search?

In September 2026, there were an estimated 9.1M branded searches for Jumbo worldwide which held steady over the last 12 months. Jumbo holds 28.8% estimated Share of Search among glow Sticks brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Disney+42.9%
  2. Jumbo28.8%
  3. Orange23.7%
  4. MINI3.8%
  5. Giant0.43%
  6. Blue0.28%
  7. 100%0.03%
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Which glow Sticks brands compete with Jumbo?

Jumbo against glow Sticks brands worldwide, by month

Share of Search by month for Disney+, Jumbo, Orange, MINI. The figures are in the table below the chart.

View monthly share of search table
MonthDisney+JumboOrangeMINIGiantBlue100%
Oct 202545.6%25.1%25.2%3.4%0.45%0.3%0.02%
Nov 202545.6%25.1%25.2%3.4%0.37%0.35%0.02%
Dec 202543.3%28.9%23.9%3.2%0.35%0.34%0.02%
Jan 202647.8%21.5%26.4%3.5%0.39%0.38%0.02%
Feb 202645.2%24.9%25%4.1%0.45%0.36%0.03%
Mar 202645.6%25.1%25.2%3.3%0.45%0.3%0.04%
Apr 202642.8%28.8%23.6%3.8%0.63%0.29%0.04%
May 202642.8%28.8%23.6%3.8%0.63%0.28%0.04%
Jun 202642.8%28.8%23.7%3.8%0.52%0.28%0.05%
Jul 202642.8%28.8%23.6%3.8%0.52%0.33%0.04%
Aug 202647.8%26.3%21.6%3.5%0.47%0.31%0.03%
Sep 202642.9%28.8%23.7%3.8%0.43%0.28%0.03%

  1. 1.Disney+

    42.9%

    Held 1st. 13.6M estimated branded searches, -18.1% vs prior month. Share -4.9 points.

  2. 2.Jumbo

    28.8%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Orange

    23.7%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.MINI

    3.8%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Giant

    0.43%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Blue

    0.28%

    Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.100%

    0.03%

    Held 7th. 9.1K estimated branded searches, -19.5% vs prior month. Share 0 points.

Compare search popularity between Jumbo and its closest rivals

Every comparison with Jumbo

How has branded search demand for Jumbo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Jumbo worldwide held steady at 9.1M.
  • Across the 12 months ending September 2026, Jumbo’s estimated Share of Search among glow Sticks brands worldwide increased from 25.1% to 28.8%.
  • Across the 12 months ending September 2026, Jumbo’s estimated Share of Search among glow Sticks brands worldwide peaked at 28.9% in December 2025 and was lowest at 21.5% in January 2026.
  • Across the 12 months ending September 2026, Jumbo rose from 3rd to 2nd among glow Sticks brands worldwide.

How did search popularity change for glow Sticks brands worldwide in September 2026?

  1. In September 2026, Jumbo gained estimated Share of Search among glow Sticks brands worldwide, from 26.3% to 28.8%.

  2. In September 2026, Orange gained estimated Share of Search among glow Sticks brands worldwide, from 21.6% to 23.7%.

  3. In September 2026, Disney+ lost estimated Share of Search among glow Sticks brands worldwide, from 47.8% to 42.9%.

  4. Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.

  5. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

  6. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Jumbo compete?

Jumbo is ranked in 34 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Raffle Tickets brands2nd of 54.6%Show ranking
Salad Spinner brands2nd of 813.6%Show ranking
Lint Roller brands2nd of 813.7%Show ranking
Bean Bag Chair brands2nd of 713.7%Show ranking
Clothes Pegs brands2nd of 813.9%Show ranking
Glow Sticks brands2nd of 728.8%Shown above
Funko Pop brands2nd of 737%Show ranking
Wooden Blocks brands2nd of 639.2%Show ranking
Paper Clips brands1st of 847.5%Show ranking
Picnic Blanket brands1st of 650.5%Show ranking
Koi brands1st of 559.1%Show ranking
Teddy Bear brands1st of 771.9%Show ranking
Skip Bins brands1st of 873.8%Show ranking
Beach Ball brands1st of 880.1%Show ranking
Cocktail Shaker brands1st of 780.8%Show ranking
Dry Erase Markers brands1st of 682%Show ranking
Sunflower Seeds brands1st of 682.9%Show ranking
Colored Pencils brands1st of 783.2%Show ranking
Binder Clips brands1st of 584.9%Show ranking
Dust Pan brands1st of 685.6%Show ranking
Coloring Books brands1st of 586.5%Show ranking
Pry Bar brands1st of 786.7%Show ranking
Marquee Letters brands1st of 387.1%Show ranking
Incense Sticks brands1st of 388.2%Show ranking
Hot Rollers brands1st of 691.9%Show ranking
Highlighter Stick brands1st of 492.7%Show ranking
Hair Rollers brands1st of 492.8%Show ranking
Picnic Rug brands1st of 593%Show ranking
Claw Clip brands1st of 395.1%Show ranking
Puzzle Mat brands1st of 495.7%Show ranking
Rolled Oats brands1st of 397.3%Show ranking
Jigsaw puzzles1st of 697.5%Show ranking
Jigsaw puzzle brands1st of 598.2%Show ranking
Ball Pit Balls brands1st of 498.9%Show ranking

How is Jumbo measured?

Brandwave collects information about searches that people make online using Jumbo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jumbo

Do you work for Jumbo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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