Brandwave

How popular isJumbo in search?

In September 2026, there were an estimated 9.1M branded searches for Jumbo worldwide which held steady over the last 12 months. Jumbo holds 97.5% estimated Share of Search among jigsaw puzzles worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jumbo97.5%
  2. Ravensburger1.4%
  3. Buffalo Games0.53%
  4. Clementoni0.35%
  5. Wasgij0.16%
  6. Gibsons<0.01%
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Where does Jumbo compete?

Jumbo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jigsaw puzzles1st of 697.5%Shown below
Jigsaw puzzle brands1st of 598.2%Show ranking

Which jigsaw puzzles compete with Jumbo?

Jumbo against jigsaw puzzles worldwide, by month

Share of Search by month for Jumbo. The figures are in the table below the chart.

View monthly share of search table
MonthJumboRavensburgerBuffalo GamesClementoniWasgijGibsons
Oct 202597.4%1.4%0.43%0.53%0.19%0.01%
Nov 202596.2%2.1%0.43%0.95%0.29%0.01%
Dec 202596.2%2.1%0.35%0.95%0.35%0.01%
Jan 202695.8%2.1%0.95%0.77%0.35%0.02%
Feb 202697.3%1.8%0.16%0.53%0.24%0.01%
Mar 202697.8%1.4%0.16%0.43%0.19%0.01%
Apr 202698.1%1.2%0.19%0.36%0.16%0.01%
May 202698.1%1.2%0.24%0.36%0.13%<0.01%
Jun 202698.3%1.2%0.16%0.29%0.11%<0.01%
Jul 202698.2%1.2%0.16%0.36%0.13%<0.01%
Aug 202697.9%1.4%0.19%0.35%0.13%<0.01%
Sep 202697.5%1.4%0.53%0.35%0.16%<0.01%

  1. 1.Jumbo

    97.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Ravensburger

    1.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Buffalo Games

    0.53%

    Moved from 4th to 3rd. 49.5K estimated branded searches, +173.5% vs prior month. Share +0.3 points.

  4. 4.Clementoni

    0.35%

    Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wasgij

    0.16%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  6. 6.Gibsons

    <0.01%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Jumbo and its closest rivals

Every comparison with Jumbo

How has branded search demand for Jumbo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Jumbo worldwide held steady at 9.1M.
  • Across the 12 months ending September 2026, Jumbo’s estimated Share of Search among jigsaw puzzles worldwide peaked at 98.3% in June 2026 and was lowest at 95.8% in January 2026.

How did search popularity change for jigsaw puzzles worldwide in September 2026?

  1. Jumbo’s estimated Share of Search among jigsaw puzzles worldwide has lost ground for 3 months in a row, from 98.3% to 97.5% in September 2026.

  2. In September 2026, Buffalo Games rose from 4th to 3rd among jigsaw puzzles worldwide.

  3. In September 2026, Clementoni fell from 3rd to 4th among jigsaw puzzles worldwide.

  4. Estimated monthly branded searches for Wasgij worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Gibsons worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How is Jumbo measured?

Brandwave collects information about searches that people make online using Jumbo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jumbo

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How the Brand Demand Index is measured

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