Brandwave

Jigsaw puzzles:Which brands are most popular in search?

In August 2026, Jumbo was the most searched among jigsaw puzzles worldwide, with an estimated 9.1M branded searches and 97.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Jumbo97.9%
  2. Ravensburger1.4%
  3. Clementoni0.35%
  4. Buffalo Games0.19%
  5. Wasgij0.13%
  6. Gibsons<0.01%

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Share of SearchLeaderboard

Compare the jigsaw puzzles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jigsaw puzzles worldwide, by month

Share of Search by month for Jumbo. The figures are in the table below the chart.

View monthly share of search table
MonthJumboRavensburgerClementoniBuffalo GamesWasgijGibsons
Oct 202597.4%1.4%0.53%0.43%0.19%0.01%
Nov 202596.2%2.1%0.95%0.43%0.29%0.01%
Dec 202596.2%2.1%0.95%0.35%0.35%0.01%
Jan 202695.8%2.1%0.77%0.95%0.35%0.02%
Feb 202697.3%1.8%0.53%0.16%0.24%0.01%
Mar 202697.8%1.4%0.43%0.16%0.19%0.01%
Apr 202698.1%1.2%0.36%0.19%0.16%0.01%
May 202698.1%1.2%0.36%0.24%0.13%<0.01%
Jun 202698.3%1.2%0.29%0.16%0.11%<0.01%
Jul 202698.2%1.2%0.36%0.16%0.13%<0.01%
Aug 202697.9%1.4%0.35%0.19%0.13%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Jumbo

    97.9%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Ravensburger

    1.4%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  3. 3.Clementoni

    0.35%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Buffalo Games

    0.19%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Wasgij

    0.13%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gibsons

    <0.01%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among jigsaw puzzles worldwide?

In August 2026, Jumbo was the most searched among jigsaw puzzles worldwide, with an estimated 9.1M branded searches and 97.9% estimated Share of Search within this set. Ravensburger is in 2nd place, 96.4 percentage points behind at 1.4% Share of Search.

Global jigsaw puzzles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jumbo97.4% → 97.9%98.3%Jun 202695.8%Jan 20261st
Ravensburger1.4%2.1%Dec 20251.2%May 20262nd
Clementoni0.53% → 0.35%0.95%Dec 20250.29%Jun 20263rd
Buffalo Games0.43% → 0.19%0.95%Jan 20260.16%Feb 20264th
Wasgij0.19% → 0.13%0.35%Dec 20250.11%Jun 20265th
Gibsons0.01% → <0.01%0.02%Jan 2026<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Jumbo’s estimated Share of Search among jigsaw puzzles worldwide peaked at 98.3% in June 2026 and was lowest at 95.8% in January 2026.
  • Across the 11 months ending August 2026, Jumbo, Ravensburger, Clementoni, Buffalo Games, Wasgij and Gibsons held steady: their estimated Share of Search among jigsaw puzzles worldwide each moved less than 0.5 percentage points.

How did search popularity change for jigsaw puzzles worldwide in August 2026?

  1. Estimated monthly branded searches for Buffalo Games worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026.

  2. Estimated monthly branded searches for Wasgij worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  3. Estimated monthly branded searches for Clementoni worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Gibsons worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

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