Brandwave

Incense Sticks brands:Which are searched most?

In September 2026, Jumbo was the most searched among incense Sticks brands worldwide, with an estimated 9.1M branded searches and 88.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jumbo88.2%
  2. MINI11.8%
  3. Sage0.06%

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Share of SearchLeaderboard

Compare the incense sticks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among incense Sticks brands worldwide, by month

Share of Search by month for Jumbo, MINI. The figures are in the table below the chart.

View monthly share of search table
MonthJumboMINISage
Oct 202588.1%11.8%0.1%
Nov 202588.1%11.8%0.12%
Dec 202590%9.9%0.1%
Jan 202685.9%14%0.11%
Feb 202685.9%14%0.09%
Mar 202688.2%11.8%0.08%
Apr 202688.2%11.8%0.06%
May 202688.2%11.8%0.06%
Jun 202688.2%11.8%0.06%
Jul 202688.2%11.8%0.06%
Aug 202688.2%11.8%0.06%
Sep 202688.2%11.8%0.06%

This month’s ranking, September 2026

  1. 1.Jumbo

    88.2%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.MINI

    11.8%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Sage

    0.06%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among incense Sticks brands worldwide?

In September 2026, Jumbo was the most searched among incense Sticks brands worldwide, with an estimated 9.1M branded searches and 88.2% estimated Share of Search within this set. MINI is in 2nd place, 76.4 percentage points behind at 11.8% Share of Search.

Global incense Sticks brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jumbo88.1% → 88.2%90%Dec 202585.9%Jan 20261st
MINI11.8%14%Feb 20269.9%Dec 20252nd
Sage0.1% → 0.06%0.12%Nov 20250.06%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Jumbo’s estimated Share of Search among incense Sticks brands worldwide peaked at 90% in December 2025 and was lowest at 85.9% in January 2026.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among incense Sticks brands worldwide peaked at 14% in February 2026 and was lowest at 9.9% in December 2025.
  • Across the 12 months ending September 2026, Jumbo, MINI and Sage held steady: their estimated Share of Search among incense Sticks brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for incense Sticks brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sage worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How the Brand Demand Index is measured

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