Brandwave

How popular isImpact in search?

In September 2026, there were an estimated 6.6K branded searches for Impact worldwide which held steady over the last 12 months. Impact holds 0.05% estimated Share of Search among saddle Pad brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange57.6%
  2. Hermès31.7%
  3. Best Western7.7%
  4. Purple2.1%
  5. Ogilvy0.69%
  6. Premier Equine0.17%
  7. Impact0.05%
  8. WeatherBeeta<0.01%
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Which saddle Pad brands compete with Impact?

Impact against saddle Pad brands worldwide, by month

Share of Search by month for Orange, Hermès, Best Western, Purple, Impact. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeHermèsBest WesternPurpleOgilvyPremier EquineImpactWeatherBeeta
Oct 202558.7%32.3%6.4%1.7%0.7%0.14%0.04%0.02%
Nov 202558.9%32.4%5.3%2.5%0.58%0.17%0.04%0.02%
Dec 202555.4%37.3%5%1.6%0.55%0.11%0.04%<0.01%
Jan 202658.8%32.3%6.4%1.7%0.58%0.14%0.04%0.01%
Feb 202657.4%31.6%7.6%2.5%0.69%0.14%0.05%<0.01%
Mar 202658.2%32.1%6.3%2.5%0.57%0.14%0.04%<0.01%
Apr 202653.6%36.1%7.1%2.3%0.65%0.13%0.05%<0.01%
May 202653.3%35.9%7.1%2.8%0.64%0.13%0.05%<0.01%
Jun 202653.8%36.2%7.2%1.9%0.65%0.13%0.05%<0.01%
Jul 202653.9%36.3%7.2%1.9%0.53%0.11%0.05%<0.01%
Aug 202653.7%36.1%7.1%2.3%0.53%0.13%0.05%<0.01%
Sep 202657.6%31.7%7.7%2.1%0.69%0.17%0.05%<0.01%
  1. 1.Orange

    57.6%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +3.9 points.

  2. 2.Hermès

    31.7%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  3. Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Purple

    2.1%

    Held 4th. 269K estimated branded searches, -17.1% vs prior month. Share -0.3 points.

  5. 5.Ogilvy

    0.69%

    Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  7. 7.Impact

    0.05%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.WeatherBeeta

    <0.01%

    Held 8th. 1.3K estimated branded searches, +47.7% vs prior month. Share 0 points.

Compare search popularity between Impact and its closest rivals

How has branded search demand for Impact changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Impact worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, Impact’s estimated Share of Search among saddle Pad brands worldwide held steady, from 0.04% to 0.05%.

How did search popularity change for saddle Pad brands worldwide in September 2026?

  1. In September 2026, Orange gained estimated Share of Search among saddle Pad brands worldwide, from 53.7% to 57.6%.

  2. In September 2026, Best Western gained estimated Share of Search among saddle Pad brands worldwide, from 7.1% to 7.7%.

  3. In September 2026, Hermès lost estimated Share of Search among saddle Pad brands worldwide, from 36.1% to 31.7%.

  4. Estimated monthly branded searches for WeatherBeeta worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Ogilvy worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Impact compete?

Impact is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Nut Splitter brands6th of 70.03%Show ranking
Saddle Pad brands7th of 80.05%Shown above
Lug Wrench brands3rd of 30.07%Show ranking
Screw Extractor brands5th of 80.08%Show ranking
Dog Kennel brands5th of 50.1%Show ranking
Whey protein brands7th of 80.15%Show ranking
Pile Driver brands5th of 70.22%Show ranking
Drill Bits brands5th of 70.23%Show ranking
Chisel brands6th of 60.23%Show ranking
Nut Driver brands5th of 60.24%Show ranking
Extension Bar brands4th of 50.35%Show ranking
Torque Wrench brands7th of 70.5%Show ranking
Line Marking Paint brands3rd of 40.5%Show ranking
Bolt Extractor brands2nd of 42.1%Show ranking
Affiliate tracking platforms5th of 54.1%Show ranking
Affiliate marketing platforms4th of 512.8%Show ranking
Partner marketing platforms3rd of 517.9%Show ranking

How is Impact measured?

Brandwave collects information about searches that people make online using Impact’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • impact affiliate

Do you work for Impact? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Impact your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.