Awin vs Impact:Which is more popular by branded search?
In August 2026, Awin had more branded searches than Impact among affiliate tracking platforms worldwide. Awin was estimated to have 99.4K branded searches compared to Impact’s 6.6K, and held a 62.4% Share of Search versus Impact’s 4.1%. These are worldwide searches for English-language branded terms.
Follow Awin vs Impact and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Awin or Impact?
Compare the platforms used to track affiliate programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Awin, Impact. The figures are in the table below the chart.
View monthly share of search table
| Month | Awin | CJ Affiliate | PartnerStack | ShareASale | Impact |
|---|---|---|---|---|---|
| Oct 2025 | 60.3% | 15.5% | 9.4% | 11.4% | 3.4% |
| Nov 2025 | 57.5% | 15.2% | 10.7% | 12.9% | 3.8% |
| Dec 2025 | 54.5% | 16.7% | 12.3% | 12.1% | 4.4% |
| Jan 2026 | 56.6% | 14.3% | 12.8% | 12.6% | 3.7% |
| Feb 2026 | 60.6% | 12.7% | 11.4% | 11.2% | 4.1% |
| Mar 2026 | 47.9% | 24.8% | 13.5% | 10.7% | 3.2% |
| Apr 2026 | 57.1% | 15.2% | 13.3% | 10.6% | 3.8% |
| May 2026 | 55.4% | 14.8% | 15.4% | 10% | 4.5% |
| Jun 2026 | 55.5% | 14.4% | 15.5% | 10.1% | 4.5% |
| Jul 2026 | 61.1% | 15.6% | 11.6% | 7.6% | 4.1% |
| Aug 2026 | 62.4% | 15.5% | 11.7% | 6.2% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the Awin and Impact comparison changed over the last 12 months?
3 findings
- Awin was ahead of Impact in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Awin’s estimated Share of Search among affiliate tracking platforms worldwide moved from 60.3% to 62.4%, and its estimated monthly branded searches moved from 118K to 99.4K.
- Across the 11 months ending August 2026, Impact’s estimated Share of Search among affiliate tracking platforms worldwide moved from 3.4% to 4.1%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for affiliate tracking platforms worldwide in August 2026?
1 change
In August 2026, Awin gained estimated Share of Search among affiliate tracking platforms worldwide, from 61.1% to 62.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Awin’s and Impact’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.