Impact vs Rakuten Advertising:Which is more popular by branded search?
In August 2026, Rakuten Advertising had more branded searches than Impact among affiliate marketing platforms worldwide. Rakuten Advertising was estimated to have 8.5K branded searches compared to Impact’s 6.6K, and held a 15% Share of Search versus Impact’s 11.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Impact or Rakuten Advertising?
Compare the platforms that run affiliate programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rakuten Advertising, Impact. The figures are in the table below the chart.
View monthly share of search table
| Month | CJ Affiliate | ShareASale | Rakuten Advertising | Partnerize | Impact |
|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 26.5% | 18.8% | 10.5% | 7.9% |
| Nov 2025 | 31.5% | 26.7% | 23.2% | 10.6% | 7.9% |
| Dec 2025 | 34.6% | 25.1% | 21.2% | 10% | 9.1% |
| Jan 2026 | 32.7% | 28.7% | 16.3% | 13.8% | 8.5% |
| Feb 2026 | 29.8% | 26.1% | 22% | 12.5% | 9.5% |
| Mar 2026 | 51.7% | 22.4% | 10.5% | 8.7% | 6.6% |
| Apr 2026 | 36% | 25% | 18% | 11.9% | 9.1% |
| May 2026 | 35.7% | 24.2% | 14.6% | 14.7% | 10.8% |
| Jun 2026 | 36.2% | 25.5% | 14.8% | 12.1% | 11.4% |
| Jul 2026 | 41.1% | 19.9% | 13.9% | 14.2% | 10.9% |
| Aug 2026 | 43.5% | 17.4% | 15% | 12.4% | 11.6% |
| Sep 2026 | — | — | — | — | — |
How has the Impact and Rakuten Advertising comparison changed over the last 12 months?
3 findings
- Rakuten Advertising was ahead of Impact in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Impact’s estimated Share of Search among affiliate marketing platforms worldwide moved from 7.9% to 11.6%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate marketing platforms worldwide moved from 18.8% to 15%, and its estimated monthly branded searches moved from 15.7K to 8.5K.
How did search popularity change for affiliate marketing platforms worldwide in August 2026?
2 changes
In August 2026, Rakuten Advertising overtook Partnerize to rank 3rd among affiliate marketing platforms worldwide, at 15%.
In August 2026, Impact gained estimated Share of Search among affiliate marketing platforms worldwide, from 10.9% to 11.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Impact’s and Rakuten Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Impact
1 branded search term
- impact affiliate
Rakuten Advertising
4 branded search terms
- rakuten advertising
- rakuten advertising affiliate marketing
- rakuten advertising affiliate network
- rakuten advertising affiliate program
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.