Brandwave

How popular isHush in search?

In September 2026, there were an estimated 7.2K branded searches for Hush worldwide which held steady over the last 12 months. Hush holds 17.8% estimated Share of Search among weighted blanket brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bearaby46.7%
  2. Hush17.8%
  3. Gravity Blankets17.3%
  4. YnM16.3%
  5. Baloo Living1.8%
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Which weighted blanket brands compete with Hush?

Hush against weighted blanket brands worldwide, by month

Share of Search by month for Bearaby, Hush, Gravity Blankets, YnM. The figures are in the table below the chart.

View monthly share of search table
MonthBearabyHushGravity BlanketsYnMBaloo Living
Oct 202549.8%14.4%21.7%12.6%1.4%
Nov 202547.2%18.7%18.2%14.6%1.3%
Dec 202551.4%12.3%20.9%14.5%0.93%
Jan 202647.7%13.7%17.8%19.7%1.2%
Feb 202647.5%16.5%17.2%17.4%1.4%
Mar 202638.9%13.9%21.5%24.2%1.4%
Apr 202637%9.7%13.6%38.6%1%
May 202645.4%14.4%23.7%14.9%1.6%
Jun 202646.2%12.3%23.2%17%1.3%
Jul 202634%10.8%37.3%16.8%1%
Aug 202630%10.5%45.3%13.4%0.88%
Sep 202646.7%17.8%17.3%16.3%1.8%

  1. 1.Bearaby

    46.7%

    Moved from 2nd to 1st. 18.4K estimated branded searches, -8.1% vs prior month. Share +16.8 points.

  2. 2.Hush

    17.8%

    Moved from 4th to 2nd. 7K estimated branded searches, 0% vs prior month. Share +7.3 points.

  3. 3.Gravity Blankets

    17.3%

    Moved from 1st to 3rd. 6.8K estimated branded searches, -77.5% vs prior month. Share -28 points.

  4. 4.YnM

    16.3%

    Moved from 3rd to 4th. 6.4K estimated branded searches, -28% vs prior month. Share +3 points.

  5. 5.Baloo Living

    1.8%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.9 points.

Compare search popularity between Hush and its closest rivals

Every comparison with Hush

How has branded search demand for Hush changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hush worldwide held steady, from 7.4K to 7.2K.
  • Across the 12 months ending September 2026, Hush’s estimated Share of Search among weighted blanket brands worldwide increased from 14.4% to 17.8%.
  • Across the 12 months ending September 2026, Hush’s estimated Share of Search among weighted blanket brands worldwide peaked at 18.7% in November 2025 and was lowest at 9.7% in April 2026.
  • Across the 12 months ending September 2026, Hush rose from 3rd to 2nd among weighted blanket brands worldwide.

How did search popularity change for weighted blanket brands worldwide in September 2026?

  1. In September 2026, Bearaby overtook Gravity Blankets to become the leader among weighted blanket brands worldwide, with 46.7% estimated Share of Search.

  2. In September 2026, Hush overtook Gravity Blankets and YnM to rank 2nd among weighted blanket brands worldwide, with 17.8% estimated Share of Search.

  3. In September 2026, YnM gained estimated Share of Search among weighted blanket brands worldwide, from 13.4% to 16.3%.

  4. In September 2026, Baloo Living gained estimated Share of Search among weighted blanket brands worldwide, from 0.88% to 1.8%.

  5. In September 2026, Gravity Blankets lost estimated Share of Search among weighted blanket brands worldwide, from 45.3% to 17.3%.

Where does Hush compete?

Hush is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bamboo sheets brands4th of 40.05%Show ranking
Weighted blanket brands2nd of 517.8%Shown above

How is Hush measured?

Brandwave collects information about searches that people make online using Hush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hush bamboo sheets
  • hush blanket
  • hush weighted blanket

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How the Brand Demand Index is measured

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