Ettitude vs Hush:Which is more popular?
In September 2026, Ettitude had more branded searches than Hush among bamboo sheets brands worldwide. Ettitude had about 5,400 branded searches, while Hush had 170. Ettitude made up 0.71% of all bamboo sheets brand searches we track, and Hush accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about bamboo sheets brands, Ettitude appeared in three of the five answers and Hush in none.
Who do people search for more?
Ettitude, about 32 searches for every 1 for Hush
Who does AI mention more?
Ettitude, mentioned in 3 of 5 answers, Hush in 0
Who does AI recommend more?
Ettitude, the only one of the two named
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Top bamboo sheets brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ettitude was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hush did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ettitude1st
Luxome2nd
Cozy Earth3rd
Quince4th
Brooklinen–
Ecosa–
Hush–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Quince3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cozy Earth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ettitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luxome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brooklinen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hush0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bamboo sheets brands
5 answers
Asked ChatGPT
“Which bamboo sheets brand should I buy?”
Asked ChatGPT
“What are the best bamboo sheets brands?”
Asked ChatGPT
“What's the best bamboo sheets brand for soft breathable bedding?”
Searched Google, AI Overview
“bamboo sheets”
Searched Google, AI Overview
“cooling sheets bamboo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ettitude or Hush more popular in search?
This chart shows how often people search Google for Ettitude and Hush by name. Each line represents a brand's share of searches for all seven bamboo sheets brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ettitude, Hush. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quince | Brooklinen | Cozy Earth | Ecosa | Ettitude | Luxome | Hush |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 19.9% | 29.6% | 8.9% | 0.97% | 0.97% | 0.02% |
| Nov 2025 | 32% | 23.1% | 34.6% | 8.5% | 0.93% | 0.93% | 0.02% |
| Dec 2025 | 43% | 17.2% | 31.4% | 6.3% | 0.84% | 1.3% | 0.02% |
| Jan 2026 | 43.4% | 18% | 26.8% | 9.9% | 0.88% | 1.1% | 0.02% |
| Feb 2026 | 46.3% | 19.3% | 23.7% | 8.7% | 0.95% | 1.2% | 0.02% |
| Mar 2026 | 48.2% | 20.4% | 20.4% | 9.1% | 0.82% | 1% | 0.03% |
| Apr 2026 | 48% | 20.5% | 20.5% | 9.2% | 0.82% | 1% | 0.03% |
| May 2026 | 48.9% | 20.9% | 20.9% | 7.7% | 0.69% | 0.84% | 0.02% |
| Jun 2026 | 48.8% | 20.9% | 17% | 11.4% | 0.84% | 1% | 0.04% |
| Jul 2026 | 49.9% | 21.4% | 17.4% | 9.6% | 0.85% | 0.85% | 0.03% |
| Aug 2026 | 55% | 19.2% | 15.6% | 8.6% | 0.77% | 0.77% | 0.02% |
| Sep 2026 | 51.4% | 21.6% | 17.7% | 7.9% | 0.71% | 0.71% | 0.02% |
How has the Ettitude and Hush comparison changed over the last 12 months?
3 findings
- Ettitude was ahead of Hush in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ettitude’s share of searches among bamboo sheets brands worldwide moved from 0.97% to 0.71%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Hush’s share of searches among bamboo sheets brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for bamboo sheets brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ettitude’s and Hush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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