Hush vs YnM:Which is more popular by branded search?
In August 2026, Hush had more branded searches than YnM among weighted blanket brands worldwide. Hush was estimated to have 14K branded searches compared to YnM’s 8.9K, and held a 14.9% Share of Search versus YnM’s 9.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Hush or YnM?
Compare brands that offers weighted blankets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hush, YnM. The figures are in the table below the chart.
View monthly share of search table
| Month | Gravity Blankets | Bearaby | Hush | YnM | Baloo Living |
|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 41.9% | 21.4% | 9.4% | 1.5% |
| Nov 2025 | 22% | 38.2% | 27.4% | 10.7% | 1.7% |
| Dec 2025 | 25.3% | 41.6% | 19.9% | 11.7% | 1.5% |
| Jan 2026 | 22.6% | 37.9% | 21.8% | 15.6% | 2.1% |
| Feb 2026 | 21.2% | 36.6% | 25.4% | 13.4% | 3.4% |
| Mar 2026 | 24.2% | 31.9% | 21% | 18.2% | 4.7% |
| Apr 2026 | 17.7% | 31% | 16.3% | 32.3% | 2.7% |
| May 2026 | 24.6% | 37.2% | 21.4% | 11.1% | 5.8% |
| Jun 2026 | 24.7% | 36.4% | 19.3% | 13.3% | 6.3% |
| Jul 2026 | 41% | 25.9% | 16.5% | 12.8% | 3.9% |
| Aug 2026 | 51.3% | 21.2% | 14.9% | 9.5% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Hush and YnM comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: YnM took it in April 2026, Hush took it in May 2026.
- Across the 11 months ending August 2026, Hush’s estimated Share of Search among weighted blanket brands worldwide moved from 21.4% to 14.9%, and its estimated monthly branded searches moved from 14.6K to 14K.
- Across the 11 months ending August 2026, YnM’s estimated Share of Search among weighted blanket brands worldwide moved from 9.4% to 9.5%, and its estimated monthly branded searches moved from 6.4K to 8.9K.
How did search popularity change for weighted blanket brands worldwide in August 2026?
2 changes
In August 2026, YnM lost estimated Share of Search among weighted blanket brands worldwide, from 12.8% to 9.5%.
In August 2026, Hush lost estimated Share of Search among weighted blanket brands worldwide, from 16.5% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Hush’s and YnM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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